HOT HOT HEAT: Owen Zhang is a self-professed lover of the outdoors.
After getting his Ph.D. in mechanical engineering at the The University of Minnesota Twin Cities in Minneapolis, Zhang traveled home to Shenzhen, China to launch Meltpartners, a company that manufactures and retails outdoor sporting goods. In 2014, he linked with a company there called Heacket — a play on the words “heat” and “jacket” — and together the two set out to create “the world’s most durable heated jacket.”
Two years later, a new line of jackets is ready for its debut. The Heacket team has set up an Indiegogo crowdfunding campaign to test the market, where interested buyers can preorder the style at a discounted price.
WWD received an early sample of the jacket, a chic navy blue style with a generous hood, red contrast zipper detailing and a wind and water-resistant outer shell. The jacket is also offered in pink and black in a range of sizes for men and women. There are four battery-operated controlled heating zones — both battery and charger are included with purchase — and the jacket takes three seconds to warm up.
Zhang emphasized that the jacket is meant for active lifestyles and can be
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