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Illesteva to Continue Store Growth Into 2017

ROOM TO GROW: Eyewear and accessories firm Illesteva opened four stand-alone stores in 2016 and is on pace to roll out about as many in the new year.
Chief executive officer Daniel Silberman declined to specify where the new stores would be located but sees physical retail as a good way of expanding the company’s optical range and raising awareness for the brand.
“For us, it’s the way that we can tell our whole brand story and customers can see everything we do, from the optical to the bags,” Silberman said.
The ceo declined to say what the broader store growth plans are beyond 2017 but did indicate the business benefits from the fact that “we don’t have investors so our growth is organic.”
The company launched in 2010 and sells glasses made in France and Italy.
Illesteva has plans to open its first freestanding international store in Toronto in about a month-and-a-half. That would join a shop-in-shop at Selfridges, which the company bowed in October.
The company capped last year with the opening at the end of November of its sixth store, located at The Grove shopping center in Los Angeles. The 1,100-square-foot store is the company’s second in Southern California after the location on

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