Lacoste is going tee-to-green for its upcoming Presidents Cup partnership.
The French brand famous for its crocodile logo on Monday teamed with the PGA at the site of the tournament at Liberty National Golf Course in Jersey City, N.J., to officially preview the uniforms it created for both the U.S. and International teams. This marks the first time in the tournament’s history that one brand has provided apparel for both teams.
The U.S. team’s outfits draw their inspiration from the American flag and feature a red, white and navy blue color palette. The International team will sport blue and gold, colors that are found on the Presidents Day team flag.
Lacoste created uniforms for all days of the competition as well as for the opening and closing ceremonies. Each piece is embroidered with the Presidents Cup trophy and team flag.
Joëlle Grünberg, president and chief executive officer of Lacoste North America, said that in addition to the official outfits that the teams, captains, caddies and staff will wear, the company has created a capsule for the public that “mirrors” the official collection.
The polos, T-shirts, trousers, outerwear and hats will be sold at the Lacoste stores, on its web site and at other select wholesale
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