CINCINNATI, May 19, 2017 (GLOBE NEWSWIRE) — Lunch just got more fabulous as Bethenny Frankel, Skinnygirl founder, best-selling author, chef, TV producer and reality TV star, visited Cincinnati today to celebrate the Midwest launch of Skinnygirl Market Fresh Deli. The new line of all natural, pre-packaged lunchmeat is gluten-free, preservative-free, has less than 80 calories per serving and is endorsed by the American Heart Association for lower sodium and fat. The original Skinnygirl herself made appearances at Kroger and Dress for Success Cincinnati to host meet and greets and share details of how to enjoy a healthy, hassle-free and full-flavored lunch without the guilt. While at Dress for Success Cincinnati, she also hosted a Q&A to discuss her other latest initiative – B-Strong: Find Your Yes – of which Skinnygirl Market Fresh Deli is a supporter. This program, a division of Dress for Success, provides a multi-layered support system, resources and financial assistance for women coping with crisis situations.
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“I’m happy to be in Cincinnati to support two new projects highlighting my biggest passions – healthy living and giving back,” said Bethenny Frankel, Founder & CEO, Skinnygirl. “Fans in Ohio have always been so welcoming, so I’m excited to be back in town and celebrate the Midwest launch of Skinnygirl Market Fresh Deli and B Strong with them today.”
During Frankel’s stop at Dress for Success Cincinnati, she and Mike Paribello, senior director of new brands and categories for Smithfield Foods, the licensee of Skinnygirl Market Fresh Deli, presented the organization with a $1,000 gift card for groceries at Kroger, which will help provide lunch and learn events within the community.
“Bethenny has been a long-time supporter of Dress for Success, shining light on the organization’s mission of empowering women, and we’re honored to host her for this event today,” said Lisa Nolan, executive director of Dress for Success Cincinnati. “This generous donation will go to help further the goals and programs of Dress for Success right here in our community.”
Following her Q&A at the organization, Frankel visited Kroger to sign autographs and pose for pictures with 500 adoring fans. Attending guests had the opportunity to meet and interact with the entrepreneur and reality TV star, as well as try the new Skinnygirl Market Fresh Deli line of products.
“We are thrilled to welcome Bethenny Frankel to Cincinnati and introduce the new line of Skinnygirl Market Fresh Deli products to our customers,” said Margaret McClure, vice president of merchandising for Kroger. “At Kroger, our goal is to provide our shoppers with superior products that fit their lifestyle and, with this new line of premium lunchmeats, we’re giving them a convenient option that doesn’t sacrifice flavor.”
To learn more about Skinnygirl Market Fresh Deli, visit SkinnygirlLunchMeat.com and connect with Skinnygirl at Facebook.com/Skinnygirlbrand and on Twitter, Instagram and Snapchat at @skinnygirlbrand. For more information or to donate to B Strong, visit www.bethenny.com/bstrong.
Founded on the practical, healthy lifestyle expertise of Bethenny Frankel, Skinnygirl provides solutions to women’s most common health concerns making the path to healthier living as fun and straightforward as possible. Products are created with distinctly high standards for the best ingredient quality, nutritional content and taste. Skinnygirl empowers women to lead balanced lives by making healthy choices easy. To learn more about Skinnygirl, please visit www.Skinnygirlofficial.com and connect with us on Facebook at Facebook.com/Skinnygirlbrand and on Twitter and Instagram at @skinnygirlbrand.
About Bethenny Frankel
Reality TV star, self-made businesswoman, natural foods chef, five-time New York Times best-selling author, and mom, Bethenny Frankel first came to national attention with her wit, wisdom, and humor when she was named first runner-up on NBC’s “The Apprentice: Martha Stewart.” Her success on the series led her to Bravo’s “The Real Housewives of New York City.” Bethenny is the Founder & CEO of Skinnygirl, a thriving lifestyle brand featuring products offering women practical solutions to everyday problems, including the first low calorie cocktail brand, non-alcoholic beverages, microwave popcorn, candy, lunch meat selections, coffee, tea, sweeteners and appliances, etc. She most recently added executive producer to her resume with the premier of “Food Porn” on FYI and the launch of her production company, B Real Productions. She has been named one of the Top 100 Most Powerful Celebrities by Forbes magazine.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, John Morrell®, Cook’s®, Kretschmar®, Gwaltney®, Curly’s®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About The Kroger Co.
The Kroger Mid-Atlantic division operates 121 stores in the region, which includes North Carolina, Virginia, West Virginia and parts of Kentucky, Tennessee and Ohio. The Kroger Co., headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.
About Dress for Success®
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 145 cities in 21 countries. To date, Dress for Success has helped more than 925,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
CONTACT: Media Contact: Hunter Public Relations for Skinnygirl Market Fresh Deli Michael Bernardini (212) 679-6600 [email protected]