Mustard Flour Market Expected to Hit $1.43 Billion by 2031, Fueled by Rising F&B Industry Demand for Natural Ingredients and Colorants: A Study by Persistence Market Research

Rising Consumer Demand for Natural Food Products Spurs Mustard Flour Innovation. Manufacturers Embrace Biosynthesis to Cater to Varied Industry Needs

New York, Oct. 06, 2023 (GLOBE NEWSWIRE) — According to the latest market report by Persistence Market Research, worldwide consumption of mustard flour is expected to reach 158,519 tons in 2023 and is forecasted to rise at a CAGR of 5.3% to reach 265,485 tons by the end of 2033.

Mustard flour is a fine powder made by crushing or grinding mustard seeds. It can be produced from brown, black, and yellow mustard seeds and the intensity of its flavor depends on the type of mustard seed used. Mustard flour is widely used in various cuisines, including sauces, seafood products, salad dressings, and processed foods, among others.

Demand for mustard flour is expected to rise steadily driven by changing consumer preferences, increasing urbanization, high disposable income, hectic schedules, and a lack of time to cook. However, demand for gluten-free and natural products is on the rise, which is also contributing to the growth of the mustard flour market. As more and more consumers are becoming health-conscious, the mustard flour market is expected to witness further growth in the coming years.

Mustard flour is gluten-free as it is made by crushing mustard seeds without adding any other ingredients to the flour. Gluten-free mustard flour is safe for people with celiac disease.

The flour is also high in antioxidants, which can help protect the body from the harmful effects of free radicals. Additionally, mustard flour is low in calories and high in fiber, making it a healthy addition to a gluten-free diet. Similarly, it is finding increasing use in health-beneficial and nutrient-rich food products, which are becoming increasingly popular among health-conscious consumers.

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Market Snapshot:

Key Takeaways from Market Study

• The global mustard flour market stands at a valuation of US$ 815 million in 2023.
• Demand for mustard flour in Europe is expected to reach a volume of 74,070 tons by the end of 2033.
• The United States is forecasted to account for a volume share of 80.4% of the North American market in 2033.
• Global consumption of yellow mustard flour stands at 61,567 tons in 2023.
• Utilization of mustard flour in the food and beverage industry accounts for a volume share of 55.3% in 2023 and is expected to rise at a CAGR of 4.8% through 2033.
• Volume-based sales of mustard flour are expected to increase at 5.9% CAGR in Brazil and 6.4% CAGR in Mexico.

“Demand for mustard flour has increased due to consumers’ growing preference for natural food products. To meet this need, manufacturers are using biosynthesis techniques to produce mustard flour in different grades according to industry requirements,” says a Persistence Market Research analyst.

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Competitive Landscape

Manufacturers of mustard flour are investing in research and development (R&D) and expanding their operations worldwide. They are also trying to broaden the product’s use in a variety of industries, enhance its efficacy, and remain competitive.

• Wisconsin Spice, Inc. specializes in supply chain networking. It has links for business development, partnerships, specific products and equipment within the client’s scope, site inspections and evaluations, and contacts with various players in the industry.
• Virdhara International is expanding its customer base and business by shipping products worldwide in accordance with client requirements.
• Colman’s focuses on supporting local farms. Therefore, all of its mint, white mustard, and apples are produced in the United Kingdom. The company is making efforts to boost the quantity of locally sourced brown mustard, processing all its seeds on-site in Norfolk.
• Sujino Co., Ltd. has received various certifications such as ISO 9001 and ISO 22000. These certifications allow the company to establish the veracity of its products. This is done to enhance the acceptability of its products on a global scale and expand its overall market.

Explore More Valuable Insights

Persistence Market Research, in its new report, offers an impartial analysis of the global mustard flour market, presenting historical data for 2018 to 2022 and estimation statistics for 2023 to 2033.

The study offers compelling insights based on type (yellow, brown, oriental, blended), end use (food & beverages, foodservice, retail/household), and distribution channel (business to business, business to consumer), across major regions of the world.

Market Challenges:

• Regulatory Compliance: Food safety regulations are becoming more stringent worldwide. Producers of mustard flour must adhere to strict quality and safety standards. Navigating and complying with these regulations can be challenging and costly.
• Supply Chain Disruptions: The mustard flour market can be affected by supply chain disruptions; such as crop failures due to adverse weather conditions or transportation issues. These disruptions can lead to price fluctuations and shortages.
• Consumer Preferences: Consumer tastes and preferences are constantly evolving. Mustard flour producers must stay attuned to these changes and innovate to meet the demands of health-conscious, adventurous, and diverse consumer bases.
• Competition: The mustard flour market faces competition from various condiments, sauces, and spice blends. Keeping up with competition requires differentiation, branding, and marketing strategies.
• Quality Control: Maintaining consistent quality can be a challenge, particularly for small-scale producers. Quality control processes are essential to ensure the flavor, aroma, and potency of mustard flour remain consistent.

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Market Future Developments:

• Health and Wellness Trends: As consumers become more health-conscious, there’s an opportunity for mustard flour producers to highlight the health benefits of mustard, such as its low calorie and fat content, and its potential anti-inflammatory properties.
• Flavor Innovations: Mustard flour can be incorporated into various food products to provide unique flavors. Future developments may involve creating new culinary applications and flavor profiles for mustard flour.
• Sustainability: Sustainable practices, including responsible sourcing of mustard seeds, eco-friendly packaging, and reducing carbon footprints, will likely become more important for mustard flour producers as consumers seek eco-conscious products.
• Global Expansion: The mustard flour market has room for growth in regions where it is not traditionally a staple. Companies may explore opportunities to introduce mustard flour to new markets, both domestically and internationally.
• Technology Integration: Incorporating technology into production and distribution processes can lead to increased efficiency, cost savings, and improved product quality. Automation, data analytics, and blockchain for supply chain transparency are potential areas for development.
• Marketing and Branding: Building strong brands and effective marketing strategies will be crucial for mustard flour producers to differentiate themselves in a competitive market. Storytelling around the product’s origin, quality, and unique characteristics can help create consumer loyalty.
• Collaboration and Partnerships: Collaborating with other food producers, chefs, and restaurants can lead to innovative product development and expanded distribution channels.

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