Pixalate’s Q3 2023 DEFASED CTV Apps Report: 2,513 Apps Delisted From Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV App Stores

Research reveals 100% of the apps delisted from Roku had programmatic advertising (an app-ads.txt file), according to Pixalate’s analysis

London, UK, Nov. 22, 2023 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted CTV Apps Report, analyzing Q3 2023 DEFASED apps (Delisted From the App Store) – applications that are no longer available for download from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e. Roku, Amazon, Apple, Samsung, or the app developer.

Delisted apps may pose a risk to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, they may still be installed on users’ devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue directed to these apps may potentially incentivize and perpetuate privacy risks.

Pixalate’s report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including: 

• Developer country of registry
• Potential factors for delisting, such as level of app abandonment
• Delisted apps with advertising (an app-ads.txt file)
• Open programmatic ad spend on delisted apps

Key Findings:

• 2,513 CTV apps delisted across four major app stores – Roku, Apple TV, Samsung TV, and Amazon Fire TV – in Q3 2023
  • 1,718 apps delisted from Roku, up 5% YoY
  • 28 apps delisted from Amazon Fire TV, a -43% YoY decrease
  • 767 apps delisted from Apple TV, while 17,926 remain available for download
  • Samsung TV did not delist any apps in Q323 
• 100% of apps delisted from Roku had programmatic advertising (an app-ads.txt file)
  • Over $650k in estimated open programmatic ad spend on delisted CTV apps in Q322
• The top developers by delisted apps include TomBeattyArt for Roku (113), Livecast 365 LLC for Apple TV (50) and Victory Games (4) for Amazon Fire TV

Download the full report

Download a free copy of the Q3 2023 Delisted CTV Apps Report. You will also receive a list of the top 20 delisted apps with advertising (app-ads.txt) by app store.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Delisted CTV Apps Report (the “Report”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may  be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.

Attachment

• Pixalate’s Delisted CTV Apps Report – Q3 2023

CONTACT: Emily Rollman
Pixalate Inc.
erollman@pixalate.com