Party Supplies Market Size to Reach USD 28.9 billion, Expanding at a CAGR of 7.8% by 2031: Transparency Market Research Inc.

Growing trend of increased consumer spending on celebrations boosts demand for diverse party supplies.

Wilmington, Delaware, United States, Jan. 10, 2024 (GLOBE NEWSWIRE) — Transparency Market Research Inc. –  The global party supplies market is estimated to flourish at a CAGR of 7.8% from 2022 to 2031. Transparency Market Research projects that the overall sales revenue for party supplies is estimated to reach US$ 28.9 billion by the end of 2031. Rising health awareness prompts demand for party supplies focusing on safety and hygiene, such as eco-friendly, biodegradable disposables and allergen-free decorations, catering to health-conscious consumers.

Emphasis on inclusive designs, including supplies suitable for diverse cultural celebrations and accessible designs accommodating individuals with disabilities marks a growing trend in the market. Partnerships with local artisans and small-scale manufacturers introduce unique, handcrafted party supplies, fostering a niche market for one-of-a-kind, artisanal products in contrast to mass-produced goods.

Introduction of subscription-based party supply services offering curated, themed boxes delivered periodically, providing convenience and novelty for recurrent celebratory needs. Integration of technology in party supplies, such as LED lighting decorations, interactive games, or augmented reality components, adds a modern twist to celebrations, enticing tech-savvy consumers.

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Party Supplies Market: Competitive Landscape

The party supplies market thrives in a competitive landscape with key players like Unique Industries, American Greetings, and Party City dominating. Intense rivalry fosters innovation, driving diverse product offerings—from themed decorations and tableware to balloons and costumes.

Online retail expansion, coupled with growing consumer interest in unique and personalized party experiences, fuels market growth. Emerging players focusing on eco-friendly, sustainable supplies and niche customization cater to evolving consumer demands, intensifying competition.

Factors like price competitiveness, product quality, and strategic marketing influence consumer preferences, reshaping the dynamic and vibrant party supplies market. Some prominent manufacturers are as follows:

• AGC LLC (American Greetings Corporation)
• ArtisanoDesigns
• Disney
• Dixie (Georgia-Pacific)
• Hallmark Licensing LLC
• Lowe’s (Chinet)
• Meredith Corporation (Martha Stewart)
• Party City
• Unique Industries Inc.
• Wilton Brands LLC

Product Portfolio

• Artisano Designs offers a diverse range of elegant and personalized wedding favors and gifts. Their collection includes unique and stylish favors, including candles, coasters, and practical keepsakes, perfect for weddings and special occasions.
• Disney’s product portfolio features an extensive array of merchandise, from toys and clothing to home decor, inspired by beloved Disney characters and franchises. Their offerings encompass a magical world of toys, accessories, and apparel appealing to Disney enthusiasts of all ages.
• Dixie is known for its line of disposable paper tableware and disposable cutlery, providing convenient and reliable solutions for everyday use, parties, and events. Their portfolio includes plates, cups, and utensils designed for convenience without compromising on quality and style.

Key Findings of the Market Report

• Decorations, including balloons, banners, and scene setters, take the lead in the diverse party supplies market landscape.
• Birthday Party occasions lead the party supplies market, followed closely by non-birthday party celebrations, driving demand for diverse supplies.
• Personalized party supplies lead the market due to increasing consumer demand for customized and unique items for special occasions.

Party Supplies Market Growth Drivers & Trends

• Growing demand for personalized party supplies catering to unique themes and individual preferences drives market growth.
• Increased online retailing amplifies consumer access to a vast array of party supplies, fostering market expansion.
• Rising preference for eco-friendly and sustainable party supplies reflects evolving consumer consciousness and shapes market trends.
• Growing popularity of themed parties and events drives demand for specialized party supplies, creating niche markets.
• Introduction of innovative and novel party supplies, including new themes, unique decorations, and accessories, stimulates consumer interest and market growth.

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Global Party Supplies Market: Regional Profile

• North America leads the market, driven by a robust culture of celebrations and festivities. High disposable incomes, coupled with a penchant for themed parties and elaborate events, stimulate demand for a wide range of party supplies. Innovative product offerings and e-commerce advancements further propel market growth in this region.
• Europe embraces diverse cultural celebrations, influencing the demand for an assortment of party supplies. Sustainable and eco-friendly product preferences increasingly shape the market, aligning with the region’s environmental consciousness. Market growth here is driven by unique and personalized party themes alongside a growing interest in DIY party decorations and crafts.
• Asia Pacific shows rapid market expansion, driven by rising disposable incomes and a growing middle-class population. Cultural festivals and social gatherings foster demand for party supplies, with an increasing inclination towards Western-style celebrations. E-commerce proliferation and urbanization further boost market growth in this region.

Party Supplies Market: Key Segments

By Product Type

• Decorations
• Scene Setters
• Candles
• Confetti
• Banners
• Balloons
• Party Lights
• Others (Fluffy Decorations, etc.)
• Cake Toppers & Candles
• Invitations
• Toys & Games
• Baking Supplies
• Party Favors
• Noise Makers
• Party Hats
• Awards & Medals
• Sports Favors
• Favor Bags & Boxes
• Tattoos
• Thank You Gifts
• Others (Lanyards, Bubbles, Stickers, etc.)
• Tableware
• Cups
• Napkins
• Plates
• Table Cover
• Straws
• Bowls
• Cutlery
• Others (Dessert Plates, etc.)
• Personalized Products
• Others (Take Away Gifts, Piñatas, etc.)

By Occasion

• Birthday Party
• Boys
• Girls
• Adults
• Non-birthday Party

By Category

• Personalized
• Readily Available

By End Use

• Individual
• Commercial

By Party Theme

• Space
• Football
• Superhero
• Disco Party
• Sports
• Princess
• Poker/Casino
• Paw Patrol
• Others (Circus Carnival, etc.)

By Pricing

• Low
• Medium
• High

By Distribution Channel

• Online
• E-commerce Websites
• Company Owned Websites
• Offline
• Supermarkets/Hypermarkets
• Specialty Stores
• Others (Departmental Stores, Retail Stores, etc.)

By Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America

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