Defining and measuring success in digital marketing is not a one-size-fits-all process. It requires setting realistic goals, diligently tracking and...Read more
Kim Laderer is the President of Felene Inc., a national distiller of premium spirits. As President, Kim heads national sales and distribution operations.
Kim is a single mom who had held a senior IT position for 17 years at market-data giant, NPD Group in Port Washington, New York until 2022 when the company was sold to rival Information Resources Group of Chicago. Earlier in her career, Kim also held information technology positions at Pall Corporation and IBM.
Kim’s story is a classic tale of true grit and incredible work ethic. Starting out as the Felene social media director in 2019 (while still holding a full-time job), Kim quickly assumed the added role of New York regional sales director in 2020. During a period of the pandemic when many retail and hospitality businesses were shut down, Kim managed to on-board dozens of strategic accounts. Within a year, Kim built a vibrant sales territory and the logistics infrastructure to support sales, distribution and continuity. After leaving her position at NPD in 2022, Kim was appointed company president and became a principle shareholder in the company.
Kim now oversees sales, marketing and logistics for the company’s operations in five states including: Florida, New York, Colorado, California and Texas.