Enthusiast Gaming integrates U.GG and Luminosity into the Marvel Rivals ecosystem, building on strong NetEase relationship amid surging global interest
LOS ANGELES, April 08, 2025 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), a leading gaming media and entertainment company, today announced that its premier data and analytics platform, U.GG, has expanded into Marvel Rivals, bringing its industry-leading tools and insights to one of the most exciting team-based PvP titles of the year.
The expansion capitalizes on Marvel Rivals’ explosive early success, where the title has recently surpassed 600,000 peak concurrent players, a milestone that both reflects the game’s fast-growing popularity and highlights the increasing demand for high-quality, performance-enhancing tools. U.GG’s proven infrastructure and learnings from titles like League of Legends make it a natural fit for the Marvel Rivals ecosystem, where players are actively seeking a competitive edge and meta-based guidance. The game is expected to see continued growth with the release of its second season on April 11th.
U.GG’s support for Marvel Rivals includes leaderboards, tier lists, and hero-level performance insights, with additional features expected to follow in the coming weeks, including detailed user profile tracking so players can track and share their progress, achievements, and game results. In parallel, Enthusiast’s esports and gaming brand, Luminosity, has recently expanded into Marvel Rivals, fielding rosters in both North America and Europe where teams are already competing at the highest level of international play.
“Ultimately, our goal is to spend more time with more gamers,” said J.B Elliott, Chief Strategy Officer at Enthusiast Gaming. “Whether by engaging them, informing them, entertaining them, or making them better, we have established best-in-class platforms across our portfolio that enhance player engagement, retention, and game affinity. These platforms, like U.GG, Icy Veins, The Sims Resource, among others, provide users with core tools, guides, insights, custom content and community features that convert fans into superfans, players into enthusiasts. We are excited to be a part of and support yet another flagship title like Marvel Rivals as it looks to establish itself as the next forever game.”
The expansion reflects Enthusiast Gaming’s broader publisher strategy of providing publishers with comprehensive community building, marketing support and engagement tools to deepen their fans’ affinity for their games. Following multiple successful direct sales campaigns with Marvel Rivals’ publisher, NetEase Games, these most recent expansions leverage the Company’s expertise and proven track record of providing essential resources to millions of gamers across the world’s largest titles, deepening fan engagement with the games they love and creating dedicated user communities.
About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.
Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives, events and campaigns.
Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.
CONTACT: Contacts Enthusiast Gaming: Alex Macdonald, Chief Financial Officer Investors: investor@enthusiastgaming.com Media: press@enthusiastgaming.com
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