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‘And Just Like That’ Premiere Causes Spike in Fashion Searches

And just like that, “Sex and the City” is again having a huge influence on today’s fashion trends.
The beloved HBO series debuted its reboot, “And Just Like That,” on Thursday, with characters Carrie Bradshaw, Miranda Hobbes and Charlotte York coming back together to navigate their loves lives and friendships. With just two episodes out, the show has already had an impact on fashion and shopping searches.
According to Love the Sales, a fashion e-commerce aggregator, searches for several fashion brands and items skyrocketed after being featured in the show’s first episode. After the episode’s opening scene, searches for Dries van Noten increased by 1,150 percent in relation to the floral-print jacket that Bradshaw, played by Sarah Jessica Parker, wears. Bradshaw wore the jacket over a vintage Claude Montana linen jumpsuit, which caused searches for linen jumpsuits to increase by 500 percent.
Hobbes, who is played by Cynthia Nixon, also made an impact on searches, specifically with the Loewe balloon bag that she wears in the episode’s opening scene, which caused searches for the design house to jump by 168 percent.
Played by Kristin Davis, York also made an impression on viewers for her Go Silk pink rose-detailed blouse and Alexander McQueen white midi

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