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EXCLUSIVE: Charvet Dips Into Swim With Thorsun Collaboration

For his first collaboration with another brand, New York swimwear designer George Sotelo of Thorsun scored the crème de la crème: Charvet, perhaps the world’s most famous and storied maker of high-end shirts and ties, and a French national treasure that has occupied the same corner of Place Vendôme since 1838.
Their first effort is a capsule collection of swim trunks in four archival Charvet neckwear prints for spring 2020, which are to be unveiled to the trade in Paris on June 24 and 25.
The project represents a leap into a new luxury strata for Sotelo, who founded his brand in 2014, and a carefully considered step back into resort wear for siblings Jean-Claude and Anne-Marie Colban, keepers of Charvet’s luxury legacy.
Sotelo first met the Colbans 15 years ago, when he treated himself to a custom shirt. He became hooked, and a friendship blossomed. Then two years ago, Jean-Claude shared an article from Vanity Fair in the Twenties about businessmen who morphed into “peacocks in the sand,” donning flamboyantly printed Charvet robes in Palm Beach. Could a new era of seaside boldness be at hand?
The Colbans agreed to do something together — on their perfectionist terms, an experience Sotelo relished as

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