French Connection, the British fashion brand, will relaunch its FCUK logo through an exclusive capsule collection with Urban Outfitters. The collection launches April 1 in select Urban Outfitters stores across North America and online at urbanoutfitters.com.
The collection includes FCUK logo T-shirts, tank tops, crew neck and hooded sweatshirts, and denim for women and men. There are 12 styles in total, eight for women and four for men, however several of the styles are unisex. The collection retails from $39 to $129.
“Our brand has always been driven by innovation and change. When FCUK launched in the Nineties, it pushed boundaries and was wildly popular with a youth that celebrated individuality and self-expression,” said Stephen Marks, founder and chairman of French Connection. “The timing is right to bring this back and introduce it to a new generation that shares this attitude and energy.” Urban Outfitters has the capsule exclusively for four months, said Marks.
Officials at Urban Outfitters declined comment.
FCUK, the attention-grabbing and controversial logo of the French Connection brand, was introduced in the company’s ad campaigns in the spring of 1997. The abbreviation was born after British advertising executive, Trevor Beattie, visited the French Connection offices and noticed the abbreviation FCHK on
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