L.A. brand MeUndies, the subscription underwear disruptor that has sold 10 million colorful pairs in seven years, has tapped DJ and EDM producer GRiZ, or Grant Kwiecinski, to be the face of a new collection launching today championing LGBTQ Pride.
An advocate for the community, GRiZ made headlines in June 2017 when he wrote a piece for Huffington Post coming out as gay before releasing his sixth studio album. Founded in 2012 by Jonathan Shokrian, MeUndies has built a business using targeted ads and digital content taking a stand on issues such as same-sex marriage, body positivity and slut shaming. The brand started annual Pride-themed collections in 2017.
The collection of men’s and women’s underwear features the slogan “I Love Me” on the waistband, which is real estate MeUndies has never before used for a printed message. Also available are bras, socks, onesies and T-shirts in unicorn and “Proud” prints, $16-$78. One dollar from every sale will support the Happy Hippie Foundation, the nonprofit founded by Miley Cyrus that focuses on youth homelessness, the LGBTQ community, and other vulnerable populations. There will be four billboards featuring photos from the collab, three in West Hollywood and one in Denver, where the musician lives.
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