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Highsnobiety Founder David Fischer Wants You To Travel in Style

BAGGAGE CLAIM CHIC: It’s fitting that David Fischer got the idea for Premium Economy while actually on a flight.
“When you look at the lifestyle suitcase market, you are essentially looking at two or three brands that dominate it and as a result, everybody has the same suitcases in the same colors,” said the founder of Highsnobiety, who came up with the concept of a customizable adhesive brand while flying from Berlin, where the Swiss media executive is based, to New York.
Specifically designed for hard-shell suitcases, popularized by brands such as Rimowa and Away, Premium Economy offers sticker sets consisting of initials and matching stripe stickers in five different color pairings – red and blue, purple and yellow, light and dark green, orange and pink, pink and grey – available in both cabin and check-in luggage sizes.
Inspired by historic aviation codes and entirely made in Germany, the water-resistant sticker sets, which are a pleasingly retro alternative to classic luggage tags, can be ordered and customized on the brand’s website, and are easily removable from the suitcase’s surface.
Fueled by low airfares and nomadic lifestyles, luggage has moved from being a practical item to an additional style signifier.
“Almost everything in our lives has

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