SUMMER SPECIAL: London-based designer Mary Katrantzou is lending her flair for color and striking prints to beachwear — and she thinks it’s about time.
“Prints and colors are so connected to being by the beach and traveling and being on holiday. I cannot believe I have not done a swim collection in 10 years,” said Katrantzou, who is gatting behind the new category in a big way.
Dubbed Mary Mare (pronounced like the Italian ma-re), the new range will be a mainline collection, not a diffusion line and “an all-year round business.”
Its first iteration – set to drop in stores in April – is as vibrant and colorful as one would expect from the designer who made a name for herself for experimenting with graphic patterns and embellishment.
Her prints feature postcards from beach locations like Sicily, Greece and the South of France, or sea shells splashed all over bikinis and swimsuits.
“The idea is that each print can stand alone, and we kept it all quite tight graphically. As for the postcard story, it’s very nostalgic and reminds you of places that you’ve been,” added the designer.
The first Mary Mare range
Another focus for Katrantzou has been to use all-natural fabrics for this