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Mr Porter’s Spotlights Japanese Designers in Latest Capsule

OVERSEAS HAUL: Mr Porter has turned to Japan for its latest capsule collection, The Japan Edit, which will launch online May 6. The edit features 122 pieces across 15 brands from clothing to shoes and accessories.
“We chose Japan because we have had a very successful time with Japanese brands and a lot of them have been very supportive of Mr Porter from the beginning. We all have a fondness for Japan and the brands that we have been working with,” said Fiona Firth, buying director of Mr Porter.
This is the third installment of Mr Porter’s Edit capsule collections. The first two, Vive La France and Made in California, spotlighted designers from those regional locales. According to Firth, The Edit has been a hit with the Mr Porter customer.
“Not only is it a nice way of promoting smaller brands that don’t necessarily get a spotlight on them, but what we’ve found is that there’s a very loyal following from the local market,” Firth said.
The Vive La France Edit resonated well, she said, with the site’s customer base in France, whereas the Made in California Edit was a hit with Mr Porter’s American consumer. For Firth, pursuing these projects is a way to

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