Home / Fashion / Neiman Marcus to Celebrate Gideon Lewin Book About Working With Richard Avedon and Joanna Mastroianni’s Sixties-inspired Spring Collection

Neiman Marcus to Celebrate Gideon Lewin Book About Working With Richard Avedon and Joanna Mastroianni’s Sixties-inspired Spring Collection

Neiman Marcus has enlisted photographer Gideon Lewin and his life partner Joanna Mastroianni for a double-barreled event Thursday at its Dallas flagship.
Lewin will be signing copies of his new book “Avedon: Behind the Scenes 1964-1980” and Mastroianni will be debut her Avedon-inspired spring collection at a trunk show. The luxury retailer’s chief executive officer Geoffroy van Raemdonck will host the affair. Similar events are planned for Dec. 5 and Dec. 6 at Neiman’s Marcus’ San Francisco outpost and for Dec. 10 and Dec. 11 in Palm Beach.
Having started his career as a studio assistant to Avedon and later graduated to manager, Lewin traveled with the photographer for various editorial assignments and museum exhibitions. There are shots of Avedon at work with Raquel Welch on location in Baja in 1974 and Avedon with a portrait of his father Jacob Israel Avedon in 1974. Lewin said Tuesday, “I was on call 24 hours a day. But I did have the freedom to work with my own clients — sometimes at night, sometimes on the weekend. When he wasn’t working, I was working. That was our agreement.”
Widely recognized for his portraits and fashion photography, Avedon was “intense, a workaholic, totally dedicated to his

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