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Olivia Jade’s Beauty Line Trademark Has Been Rejected

Olivia Jade’s namesake beauty line may never be a reality.
The 19-year-old influencer, who is at the center of the college admissions scandal that made headlines earlier this month, has been rejected for trademarks on “Olivia Jade” and “Olivia Jade Beauty” by the United States Patent and Trademark Office. In a letter to Jade, it was reported that the USPTO rejected the trademarks due to vague language and improper punctuation.
“Proper punctuation in identification is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” USPTO officials stated. “Commas, semicolons and apostrophes are the only punctuation that should be used.”

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back home from an amazing #TRESnyfw w @tresemme! brought my fave products home with me (including micro mist level 2)❤️ #trespartner
A post shared by OLIVIA JADE (@oliviajade) on Feb 13, 2019 at 6:59pm PST

According to the USPTO, both trademarks were filed on May 3, 2018, well ahead of news of the college admissions scandal. The trademarks were filed for “goods and services” for beauty products, such as “makeup kits comprised of moisturizer, primer, concealer, foundation, makeup powder, makeup pencils and eye makeup” among others. It was determined by

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