The colloquial “What’s new?” has weathered away as a conversation opener as the pandemic has stretched into its second year, but Pantone is providing a solid answer to that question with its Color of the Year.
Instead of culling a winner from its leading seasonal colors — or two, as has been the case in years past — the color specialists have gone off the grid to create the 2022 shade. Their choice of Very Peri — Pantone 17-3938 — was unveiled Wednesday night at an immersive event at Artechouse.
Knowing many people still feel mired in sameness while searching for ways to live and work differently, as well as the will and determination to deal with current challenges, Pantone Color Institute specialists said they also took into account the promise of eye opening perspectives and possibilities, our increased reliance on digital technology and “this whole thing with the metaverse” in developing the new hue. That’s an awful lot to ask of any color, but in the name of creativity, newness and the future, they created one.
During a joint interview with Pantone Color Institute executive director Leatrice Eiseman, vice president Laurie Pressman said, “This is a really different time. How do we
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