As its name suggests, Sneakertopia is dedicated to sneaker culture.
“It’s an immersive pop-up art museum that we’ve developed and created and curated for the purpose of presenting sneaker-themed installations for museum lovers,” shared chief executive officer Steve Harris. The exhibit opens in Los Angeles on Oct. 25. “It’s the crossroads of where we are right now with museums and retail space. And we are working with some really great artists….We’ve curated 20 artists, who are all sneakerheads and have worked with the biggest sneaker brands in the world.”
Those artists include Michael Murphy, Jonas Never, James Haunt, Ben Fearnley, David Kaul, Stomping Ground Customs, Jason Dussault, Kickstradomis, Mimi Yoon, Ricardo Gonzalez and Tommii Lim, who were brought on to create art and activations for Sneakertopia. It’s a journey of sneaker culture that highlights sports, music, film, art and streetwear, added curatorial director Justin Fredericks.
“We’re talking about a 16-foot mural of Michael Jordan…dunking you while you’re standing on a Michael Jordan court, a map of 40-foot mural of the biggest skaters in sneaker history, from Tony Hawk to Steve Caballero, skating above you while you’re standing on a 20-foot skateboard deck,” said Fredericks. “And then, throughout the exhibit, we’re also installing highly
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