GROWTH MODE: Perry Stark four years ago founded her line of casual basics called StarkX and the Los Angeles brand may finally be hitting its stride.
The line doubled its door count in the past year to about 100 stores, including Anthropologie and Saint Bernard in Dallas. The designer just recently launched e-commerce following a doubling in companywide sales as demand has strengthened for her line of casual, easy separates. Think cotton gauze pants and blouses mixed with linen jersey tops.
The line is made in downtown Los Angeles, around the same area where the designer attended the Fashion Institute of Design & Merchandising some 27 years ago when the school was still on Flower and 7th Streets and the Staples Center didn’t yet exist.
The designer’s now plotting an expansion into Europe and in the spring began testing the concession model with an in-line shop at Addō Sag Harbor in the Hamptons.
“It’s been amazing and we just sell more and more. It’s perfect for resort,” Stark said of the shop.
The designer would eventually like to open her own stores, with growth into that expected next spring. Stark said she’s eyeing markets such as Brentwood, Santa Monica or Malibu for her first store.
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