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The Return of the Fashion Bra

Ath-leisure has affected nearly every realm of fashion. Consumers prioritize comfort when constructing their wardrobes⁠ — even in innerwear.  
It started with the bralette trend in 2015. Women in search of comfort were ditching their underwires. As the #MeToo Movement picked up steam a few years later, the trend continued. More and more women were determined to buy clothes⁠ — especially lingerie⁠ — that was functional and comfortable; the opposite of bras and panties designed for the male gaze. 
Add to that the explosion of the inclusivity movement, with brands offering a wider range of sizes and skin tones. The effect was a muting of the lingerie color wheel. Vibrant reds were replaced with softer shades of pale pinks and purples in simplistic styles, as can be seen in ads for brands like ThirdLove, American Eagle Outfitters’ Aerie and True & Co. 
But then something happened. Shoppers realized the options were basic. In the world of innerwear, pale pinks and baby-blue hues dominated the assortment. 
Now fashion — along with comfort — is staging a comeback in the intimates industry. And a lot of it has to do with the effects of streetwear. 
“The number-one trend I’m seeing in lingerie is the influence of streetwear,

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