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The Skinny on Skin: The Company Expands Into Lifestyle Brand

Skin, the 15-year-old loungewear and sleepwear company founded by Susan Beischel, president and chief creative officer, is growing on several fronts.
The luxury lifestyle brand, which sells such retailers as Net-a-porter, Neiman Marcus, Bon Marché, Saks Fifth Avenue and Barneys New York, introduced swimwear last year, as well as a second-tier line called Natural Skin, geared to stores such as Bloomingdale’s, Dillard’s, Hudson’s Bay and Printemps.
Natural Skin, which had a successful soft launch at retail in the fall, is priced 35 percent to 40 percent below Skin, said Ken Sitomer, chief executive officer, who joined as Beischel’s business partner in 2011. Like Skin, Natural Skin comprises sleepwear, loungewear, robes, slippers, daywear and organic cotton bras and panties, along with basic replenishments.
Skin swimwear, whose distribution has been kept relatively tight, is sold at such retailers as Net-a-porter, Everything But Water, Neiman Marcus and Matches.com.
According to Beischel, the swimwear has the same concept as Skin’s other luxe products. as far as comfort, style and being multifunctional. “The fabric had to be super soft, and I needed to wear it as a body suit, or as a bra, or a workout top,” she said. Swimwear retails from $160 for the basic maillot to $300

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