Colorado’s Independent Liquor Stores Find Success in Local Craft Vodka Phenomenon
High margins and strong consumer acceptance show a path for Colorado’s struggling independent liquor stores to stabilize profits. Felene Vodka, a leading name in Colorado’s craft spirits market, recently celebrated its fourth anniversary. This milestone underscores the company’s growth and its deep-rooted commitment to supporting Colorado’s independent liquor stores, bolstering the local economy, and advocating for sustainable practices.
Founding and Development of Felene Vodka
Established with the goal of transforming the craft vodka sector, Felene Vodka has set itself apart by prioritizing quality and sustainability. Utilizing organic sugarcane and the pristine waters of Colorado, Felene Vodka offers a uniquely smooth taste that has enhanced Colorado’s reputation as a hub for fine spirits. The brand’s development has been driven by innovative production techniques and a steadfast dedication to environmental stewardship, aligning closely with Colorado’s values.
Innovative Production Techniques
Felene Vodka leverages the simplicity of sugarcane, which consists mostly of sucrose, for efficient and clean fermentation, resulting in a pure and neutral spirit—a key characteristic of premium vodka. Moreover, incorporating high pH water from Rocky Mountain snowmelt into the distillation process helps to neutralize fermentation acids, delivering a smoother and more balanced vodka. The combination of these elements with Felene’s proprietary filtration system results in a vodka that is both pure and exceptionally smooth, reflecting the quality of its ingredients without any unwanted flavors.
Strengthening Retail Partnerships
Distinct from larger national brands, Felene Vodka has maintained its original pricing to retailers and consumers despite the economic pressures of inflation, which have seen other brands increasing their prices multiple times. This approach, combined with personalized client relationships through regular store visits and direct deliveries, even to remote locations, emphasizes Felene craft vodka’s dedication to its retail partners.
Community and Education Initiatives
Beyond product excellence, Felene Vodka is committed to enriching the beverage experience. The team conducts educational workshops at liquor stores, enhancing understanding of distilling processes among employees and customers alike. These initiatives not only foster a greater appreciation of craft vodka distilling but also promote a responsible and informed drinking culture.
Contributions to Local Culture and Charities
Felene Vodka is actively involved in supporting local community events and charities, such as backing volunteer firefighter initiatives and participating in local festivals like Thornton’s Barrel and Beer Festival. These activities underscore Felene’s commitment to community welfare and its role in enriching the local culture.
Achievements and Recognition
Throughout its journey, Felene Vodka has garnered numerous accolades that affirm its craftsmanship and quality. These include multiple awards at the Denver International Spirits Awards and recognition from the American Distilling Institute, culminating in a Platinum Medal at the Los Angeles Spirits Awards. Each honor not only elevates Felene Vodka’s stature but also reinforces its dedication to excellence.
Organic Certification and Sustainability
Recently, Felene craft vodka achieved organic certification, marking a significant milestone in its commitment to sustainable practices. The rigorous certification process, under the updated USDA traceability rules, reflects Felene’s adherence to the highest standards of organic production and environmental stewardship.
As Felene Vodka continues to lead in the craft spirits industry, its focus on quality, community, and sustainability remains unwavering. The company’s efforts to maintain close ties with local retailers, its commitment to education and community support, and its achievements in sustainability exemplify its pioneering spirit and dedication to making a positive impact in Colorado.
Mr. Kelly is an expert in data modelling, technical analytics and forecasting. Tim has extensive experience in online marketing, search engine optimization, content development and content distribution. He has consulted some of the top brokerages, media companies and financial exchanges on online marketing and content management including: The New York Board of Trade, Chicago Board Options Exchange, International Business Times, Briefing.com, Bloomberg and Bridge Information Systems and 401kTV.
After leaving management of ForexTV in 2018, he continues to be a regular market analyst and writer for forextv.com. He holds a Series 3 and Series 34 CFTC registration and formerly was a Commodities Trading Advisor (CTA). Tim is also an expert and specialist in Ichimoku technical analysis. He was also a licensed Property & Casualty; Life, Accident & Health Insurance Producer in New York State.
In addition to writing about the financial markets, Mr. Kelly writes extensively about online marketing and content marketing.
Mr. Kelly attended Boston College where he studied English Literature and Economics, and also attended the University of Siena, Italy where he studied studio art.
Mr. Kelly has been a decades-long community volunteer in his hometown of Long Island where he established the community assistance foundation, Kelly's Heroes. He has also been a coach of Youth Lacrosse for over 10 years. Prior to volunteering in youth sports, Mr. Kelly was involved in the Inner City Scholarship program administered by the Archdiocese of New York.
Before creating ForexTV, Mr, Kelly was Sr. VP Global Marketing for Bridge Information Systems, the world’s second largest financial market data vendor. Prior to Bridge, Mr. Kelly was a team leader of Media at Bloomberg Financial Markets, where he created Bloomberg Personal Magazine with an initial circulation of over 7 million copies monthly.
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