Accenture plc (ACN), a leading professional services firm, announced on Thursday an expanded strategic partnership with consumer goods giant Unilever. This collaboration aims to streamline Unilever’s digital core and leverage generative AI to enhance efficiency and business agility.Under a multi-year program, Unilever will collaborate with Accenture to lay the groundwork for setting a new industry benchmark in generative AI-fueled productivity. This initiative includes scaling successful use cases that have demonstrated cost reductions and operational efficiencies on a global scale.Hein Schumacher, CEO of Unilever, highlighted that the company has already deployed 500 AI applications, which have significantly boosted efficiency. Nonetheless, the potential is vast as AI continues to evolve, becoming more intelligent and intuitive.Leveraging Accenture’s advanced tools and capabilities, Unilever anticipates being able to identify and implement AI applications with the highest potential for transformational impact and substantial returns.The material has been provided by InstaForex Company – www.instaforex.com
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