Home / Market News / : 70% of Gen Z shoppers plan to do their holiday shopping in stores. Here’s how the modern brick-and-mortar experience is changing.

: 70% of Gen Z shoppers plan to do their holiday shopping in stores. Here’s how the modern brick-and-mortar experience is changing.

Shoppers, including young ones, are heading back to stores, which are being transformed by technology and personalization.

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