Gap Inc. said Thursday that it will begin franchising Athleta, the company’s athleisure brand, and Janie & Jack, Gap’s children’s chain. Both Athleta and Janie & Jack have company-operated stores. Gap began franchising its brands in 2006 when it opened a franchised Gap location in Singapore. The company now has more than 500 Gap, Old Navy and Banana Republic franchised locations around the world, along with e-commerce sites. Both Athleta and Janie & Jack will begin with franchised online shops and store-in-store locations “in order to generate market awareness for these brands,” the company said on its blog. Gap announced that it had acquired the Janie & Jack brand from Gymboree in March 2019. Gap stock has taken a 32.4% tumble over the past year while the S&P 500 index has gained 4.4% for the period.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
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