Shares of Tailored Brands Inc. surged 5.7% in premarket trading Tuesday, after the mens’ suits retailer said it entered into a “multi-year” licensing agreement with the National Football League. The company said customers can visit any of its Men’s Wearhouse or Jos. A. Bank stores nationwide to customize suits and sport coats with linings from many NFL teams. Tailored Brands did not disclose financial terms of the licensing agreement. “We are both excited and very proud to offer NFL suit and sport coat linings to dedicated football fans,” said Chief Executive Dinesh Lathi. “These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing.” The stock has plunged 60.3% year to date through Friday, while the SPDR S&P Retail ETF has slipped 3.0% and the S&P 500 has gained 16.7%.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
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