This is the explainer video for the new free tier website
Martinez, CA, June 17, 2025 (GLOBE NEWSWIRE) — PRToolFinder®, the premier online hub for PR tools and resources, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR technology. The move comes in response to the growing demand for accessible and cost-effective solutions in an industry where finding the right tools can be unacceptably, and unnecessarily time-consuming.
PRToolFinder’s Comprehensive PR Tools Database
A recent PRWeek survey found that 65% of PR professionals say they spend too much time researching tools instead of executing strategy. Similarly, a HubSpot State of PR Report revealed that 70% of small-medium businesses cite difficulty in finding cost-effective PR tools that meet their needs. PRToolFinder is addressing this challenge head-on by offering a structured, PR-specific database that eliminates hours of research and guesswork.
The Value of PRToolFinder’s Free Tier
The new free tier provides a limited-access gateway to the extensive PRToolFinder database, allowing users to explore the full list of over 200 PR tools organized across 29 categories with convenient links back to the website of each respective tool. A paid subscription unlocks features and pricing enabling research to be completed without leaving the platform.
Some of PRToolFinder’s most researched categories include:
- Media Monitoring &Measurement
- Media Contact Databases
- Podcast Monitoring, Search & Directories
- Speaking Opportunities
- Content Marketing
- Social media management and
- AI-powered PR tools
“Given how rapidly PR technology is evolving, it’s difficult for professionals to keep up with new tools, let alone find the best-fit solutions,” said Gina Milani, PRToolFinder founder. “By offering a free tier, we’re giving PR pros and business owners a head-start in discovering the right tools that fit their specific needs whether at start-up stage or mature business.”
Who Benefits from PRToolFinder’s Free Tier?
- Independent PR consultants & small PR firms looking to refine their tech stack
- In-house PR teams needing to evaluate cost-effective solutions before committing
- Small to mid-sized businesses exploring DIY PR strategies or seeking a consultant
- Management consulting firms advising clients on PR and communications strategies
All The Tools, Not Just Some
PRToolFinder is more than just a list of software—it is a curated and regularly updated database that ensures tools remain relevant and valuable. Unlike broader tool directories, PRToolFinder carefully evaluates each tool for its relevance and utility within the PR industry – tool vendors don’t pay to be listed so even free tools are included.
In addition to the tool database, the platform features:
- The PRToolFinder Forum (“Parlay”) – A collaborative space where PR professionals and businesses can share insights and seek/provide guidance.
- PR Consultants Directory (PRProFinder) – A directory for businesses seeking a PR consultant; and
- Industry Blog, Newsletter, Tool Spotlight emails – Regular updates on new PR tools, industry trends, and expert insights.
Unlocking the Full PRToolFinder Experience
For those who want unlimited access, to accelerate research for a specific buy decision, PRToolFinder offers a 90-day membership at $50; and an annual membership for those who value the community aspect and also want continuous access for $95/year. The paid tier includes complete access to the entire database, forum networking features, and ongoing PR tool news and insights.
“We believe that democratizing access to PR tools and removing barriers to discovery benefits the entire industry, including the tool vendors who deserve to be discovered,” added Milani. “Whether you’re an independent consultant, a larger agency, a growing business, or an in-house PR team, our PRToolFinder community ensures you have the resources you need to succeed.”
How to Get Started Today
Create a free account today and start exploring PR tools that can help streamline your workflow and enhance your PR strategy.
About PRToolFinder
PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools, created to help PR professionals and businesses find the best tools to optimize their PR and communications strategies. By offering a comprehensive, PR-focused database, expert insights, and a collaborative community, PRToolFinder empowers users to successfully navigate the evolving PR tools landscape with confidence. Visit www.prtoolfinder.com for more information.
Press inquiries
PRToolFinder
https://www.prtoolfinder.com
Gina Milani
gina@milanimarketing.com
925-788-6344
A video accompanying this announcement is available at https://www.youtube.com/embed/zcxRiTVFoPg
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