In his latest Fast Company feature, Scott Keever outlines why reputation management must begin before a crisis emerges — not after damage is done.
Miami, FL, June 05, 2025 (GLOBE NEWSWIRE) — Reputation Pros, a premier firm in online reputation solutions, is proud to share that its founder and lead strategist, Scott Keever, has been featured in Fast Company with a widely praised article titled “Why Proactive Reputation Management Should Start Before a Crisis Hits”.
In the piece, Keever explains why brands must invest in reputation management long before negative press or online backlash strikes. His insights reflect the core philosophy behind Reputation Pros: prevention is more powerful — and more profitable — than repair.
“The most successful brands are not the ones that react well to crisis,” Keever says. “They’re the ones that prepared so thoroughly, they never needed to.”
What Is Online Reputation Management?
Online reputation management (ORM) refers to the strategies and actions taken to shape the public perception of a brand, business, or individual across digital platforms. This includes controlling search engine results, improving brand sentiment on review sites and social media, and publishing authoritative content that reflects the values and expertise of the subject. ORM is essential for businesses that want to protect their credibility, manage risk, and convert trust into long-term growth. Keever’s article emphasizes that effective ORM is not just about cleaning up bad press — it’s about building resilience before issues arise.
Article Highlights:
- The high cost of reactive reputation management
- How Google results shape public trust
- Building a content ecosystem that protects your brand
- Using media and SEO to control the narrative before it’s written for you
About Scott Keever
Scott Keever is a digital branding strategist and the founder of Reputation Pros. With a career spanning over a decade in SEO, media strategy, and high-stakes online reputation management, Keever has helped CEOs, public figures, and Fortune 500 companies protect and elevate their digital presence. His work has been featured in Forbes, Entrepreneur, GlobeNewsWire, and now Fast Company, where he continues to advocate for trust-driven brand leadership in the digital era.
Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council. He is the founder of award-winning digital marketing agencies: Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing. From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.
About Reputation Pros
Reputation Pros is an elite online reputation management agency founded by Scott Keever. The firm delivers strategic solutions for high-profile individuals, businesses, and organizations looking to build, repair, or protect their online image with transparency and long-term effectiveness.
Source:
Nestor Vazquez
Reputation Pros
contact@reputationpros.com
CONTACT: Source: Nestor Vazquez Reputation Pros contact@reputationpros.com
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