Today the MICHELIN Guide announced its arrival to the Southern region of the United States, as Michelin and Travel South USA today revealed the MICHELIN Guide American South.
GREENVILLE, S.C, April 02, 2025 (GLOBE NEWSWIRE) —
- This will be the first regional Guide in North America
- Regional Guide will cover six states across the Southern U.S.
- MICHELIN Guide Inspectors are already in the field, finding culinary gems
GREENVILLE, S.C., APRIL 2, 2025 — Today the MICHELIN Guide announced its arrival to the Southern region of the United States, as Michelin and Travel South USA today revealed the MICHELIN Guide American South.
Through this regional approach, the MICHELIN Guide will be able to go beyond the main urban cities across the territory to better uncover the authentic food culture of the American South. Specifically, this edition of the Guide will cover Alabama, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and the pre-existing Atlanta Guide.
“We are excited to embark on this new journey for the MICHELIN Guide as this will be the first time since the Guide’s North American debut in 2005 that we are launching a regional selection,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “The cuisine of the American South is a unique product of diverse influences creating an iconic array of specialties prepared by proud and impressive culinary talent.”
The MICHELIN Guide’s anonymous Inspectors are already in the field, making dining reservations and scouting for culinary gems throughout the region. The full 2025 restaurant selection will be revealed at a later date during the annual MICHELIN Guide ceremony for the American South.
“Travel South USA is thrilled to support the MICHELIN Guide coming to the American South. Our region has long deserved global recognition for its extraordinary farm-to-table cuisine, world-class seafood, and rich food culture—crafted by some of the world’s most creative and talented chefs,” shared Liz Bittner, president & CEO, Travel South USA. “We couldn’t be prouder to be the first region in the country to showcase our culinary assets in big cities and small towns on a global stage. A heartfelt thank you to the state tourism offices and destinations for their participation in this groundbreaking initiative.”
The MICHELIN Guide is constantly observing the evolution of culinary destinations around the world. The Guide’s selection process is determined by anonymous Inspectors and remains completely independent. The MICHELIN Guide is working with Travel South USA on marketing and promotional activities only.
History and methodology
The upcoming restaurant selection will follow Michelin’s historical methodology, based on five universal criteria, to ensure each destination’s selection equity: 1) quality products; 2) the harmony of flavors; 3) the mastery of cooking techniques; 4) the voice and personality of the chef as reflected in the cuisine; 5) consistency between each visit and throughout the menu (each restaurant is inspected several times a year).
The MICHELIN Guide remains a reliable companion for any traveler seeking a great meal. The Guide was first published in France at the turn of the 20th century to encourage tire sales by giving practical advice to French motorists. Michelin’s Inspectors still use the same criteria and manner of selection that were used by Inspectors in the very beginning, now applied in destinations around the world.
Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Quebec (2024) and today, the American South (2025).
About Michelin North America, Inc.
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
About Travel South USA
Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965 by a resolution presented at the Southern Governor’s Conference. The long-standing regional collaboration of the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development. Tourism ranks throughout the region as one of the top industries behind manufacturing and agriculture, and is responsible for $220 billion in spending by visitors, generating 1.56 million direct jobs, and more than $15.5 billion in state and local taxes.
CONTACT: Name: Carly Grieff Email: carly.grieff@michelin.com Job Title: External Communications
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