Home / Top News / RealClearLife and InsideHook Form Strategic Partnership to Create New Leader in Men’s Lifestyle Media Category

RealClearLife and InsideHook Form Strategic Partnership to Create New Leader in Men’s Lifestyle Media Category

Aimed at highly educated, affluent men ages 35-50, the two digital properties will maintain their brand identities and work together to extend their collective amplified reach to up to 65 million men

NEW YORK, May 18, 2018 (GLOBE NEWSWIRE) — RealClearLife, the fast-growing digital media company dedicated to keeping the smart, successful man up-to-date and in-the-know, today partnered with InsideHook, the essential guide for the established, discerning, and busy man. The affiliation ties together two highly influential brands, allowing each to benefit from the creativity and reach of the other, while establishing an emerging leader in the men’s luxury lifestyle media category.

RealClearLife and InsideHook will remain independent properties serving a common audience while jointly leveraging new opportunities in editorial, branded content, events, and ecommerce. RealClearLife is a sister publication to RealClearPolitics, and its content is featured daily across the RealClear Media family of websites, which have a combined audience reach of over 45 million monthly users during election cycles.

“This is a perfect partnership,” said Danny Agnew, who will serve as creative director of both companies. “RealClearLife covers everything the discerning, successful man needs to know, while InsideHook is his definitive authority on the best in goods and experiences. Together, our content will be richer and our distribution channels stronger, which is great news for our readers and our advertising partners.”

Founded in 2012, InsideHook boasts more than 1.1 million subscriptions to its six email newsletters. RealClearLife, which launched in 2016, has more than doubled its audience in the past year with a mix of original reporting and curated content.

Both InsideHook and RealClearLife engage an audience of affluent, educated men age 35-50 — decision-makers and trendsetters who drive the aspirations of the demographic. They are influencers in the original sense of the word.

“With these two premium brands working together, we’re able to engage our users wherever they are – through email, online, social channels, and live events,” said Tom Anderson, executive editor of RealClearLife. “It’s a win for RealClearLife and InsideHook, and more importantly for our audience and partners. Together, we are one of the fastest-growing men’s lifestyle publishers in the country — and we’re excited to prove why on a daily basis.”

CONTACT: For further information, contact: 
Rosemary Ostmann
RoseComm
[email protected]
mobile: 201-615-7751
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