In June 2025, Vietnam experienced a significant uptick in international tourism, with arrivals increasing by 17.1% compared to the previous year, totaling 1.46 million visitors. This growth marks an acceleration from the 10.5% rise recorded in May. The increase was primarily driven by a 13.7% rise in visitors from Asia, featuring remarkable contributions from countries such as China (27.5%), Malaysia (17.7%), Thailand (18.6%), and Japan (10.2%). The Americas also saw an 11.9% increase in visitor numbers, largely fueled by a 13.7% increase from the United States. European tourism to Vietnam skyrocketed by 65.8%, with exceptionally high growth rates coming from Russia (266.7%), as well as notable increases from the United Kingdom (16.2%), France (11.9%), and Germany (6.0%). Visitors from Australia rose by 15.6%, whereas arrivals from Africa experienced a decline of 2.5%. Overall, during the first half of 2025, international arrivals to Vietnam surged by 20.7%, reaching 10.66 million.
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