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Saatchi & Saatchi Sydney pick up Silver Lion for effectiveness for OPSM’s Penny the Pirate

What will be our currency when the TARP goes by the wayside … or the accidental click-magnet MREC. Focus groups research get a lot of criticism but is part of the problem the way the discussions are being conducted asks Kreab Research’s Pete …

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Saatchi & Saatchi Sydney pick up Silver Lion for effectiveness for OPSM’s Penny the Pirate