The increasing consumer demand for clean labels and natural ingredients is a main driver shaping the natural food color additives market
Rockville , Oct. 24, 2023 (GLOBE NEWSWIRE) — As per Fact.MR, a provider of market research and competitive intelligence, the global Natural Food Color Additive Market is predicted to expand at a 7.2% CAGR to hit a value of US $3.41 Bn by late 2033.
Natural food color additives are pigments derived from plants, fruits, and minerals, used to add color to food. They’re considered better than synthetic alternatives for several reasons. Firstly, they align with the trend for clean labels, as they come from familiar sources and are processed without synthetic chemicals. Consumers prefer them because they’re seen as healthier and safer, with fewer allergenic concerns. They also meet regulatory standards more easily, making them accessible in global markets. The growth of the natural food color additive market is primarily driven by increasing consumer demand for clean-label products, with a preference for recognizable and natural ingredients.
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Key Segments of Natural Food Color Additive Industry Research Report
| By Pigment Type | By Form | By Source | By Application |
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However, natural food colors may exhibit lower stability compared to their synthetic counterparts, presenting difficulties in sustaining color vibrancy and shelf life over an extended period. While natural food colors are generally preferred, there can be regulatory challenges associated with sourcing and using specific natural ingredients, especially if they are subject to regional restrictions or require special processing.
Key Takeaways:
- The United States market is expected to witness a rapid pace due to emerging health and wellness trends in the market. Moreover, Americans are also preferring cleaner and healthier food options.
- Germany is expected to be a lucrative market due to consumers’ high preference for clean labels and organic products.
- Besides this, Japan has a high scope for innovations in the market due to the tradition of using natural food colorants in the region.
Increasing awareness of the health benefits associated with natural food colors, and the presence of regulatory support and advancements in natural color technology are some factors that are primarily driving the market- Says FACTMR Expert
Market Competition
Within this strongly competitive market, leading manufacturers of natural food color additives are deploying a mix of organic and inorganic marketing tactics to drive expansion and bolster profitability. Noteworthy participants in this sector include Archer Daniels Midland, Naturex S.A., Döhler GmbH, and Symrise AG.
- In January 2021, GNT Group introduced EXBERRY Shade Pink – OD, an addition to their EXBERRY brand’s color range, designed specifically for fat-based products. This pink coloring agent complements their existing lineup of yellow, red, blue, orange, and green variants.
- In March 2022, Archer-Daniels-Midland Company introduced PearlEdge, a fresh line of white color shades predominantly derived from corn starch.
Winning strategies
- In this industry, leading companies should prioritize the discovery and utilization of uncommon or exclusive natural sources for color additives, providing distinctive options that are challenging for competitors to imitate.
- Creating exclusive and effective techniques for extracting and processing natural colors to guarantee top-notch quality and purity can serve as a significant distinguishing factor, making it a successful approach in the industry.
- Giving clear information about where natural color additives come from and how they’re made, along with reliable tracking measures, builds trust and helps a company stand out in the market. This transparency shows a dedication to quality and reassures consumers about the purity of the product.
| Report Attribute | Details | |
| Value Projection (2033) | USD 3.41 Billion | |
| Growth Rate (2023-2033) | 7.2% CAGR | |
| No. of pages | 170 Pages | |
| No. of Tables | 112 Tables | |
| No. of Figures | 112 Figures | |
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The German market boasts a strong presence of organic and natural foods. The inclination toward clean labels and organic items serves as a major catalyst for the widespread adoption of natural food colors. German consumers are readily willing to pay extra for products containing natural and organic ingredients.
Germany is renowned for its food exports, and in response to global demand for clean labels and natural products, German food producers are progressively integrating natural food colors into their offerings, consequently fueling market expansion.
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