National competition recognizes the best campaigns in the field of healthcare marketing and advertising
Grand Rapids, May 13, 2025 (GLOBE NEWSWIRE) — ddm marketing + communications (ddm), a leading integrated marketing agency for highly complex and highly regulated industries, has announced it has won a Gold Healthcare Ad Award for its BAMF Health “Cancer won’t wait” campaign in the 42nd Annual Healthcare Advertising Awards. The Annual Healthcare Advertising Awards showcases outstanding achievements in healthcare advertising, including print ads, websites, digital content, communications, and media.
“Winning a Gold Healthcare Ad Award for the ‘Cancer won’t wait’ campaign is a proud moment for our team,” said Jordan Buning, President of ddm marketing + communications. “This campaign was about more than marketing. It was about urgency, hope, and connecting people with the advanced cancer care they need. By taking an integrated approach across digital, traditional, and social media, we ensured the message was clear, compelling, and impossible to ignore. We’re grateful to BAMF Health for trusting us to help share its breakthrough treatment.”
The award winning “Cancer won’t wait” ad campaign created a brand identity for BAMF Health, the world’s first vertically integrated platform for molecular imaging and radiopharmaceutical therapy, and drove consumer awareness for the advanced cancer treatment BAMF Health provides patients. ddm created outdoor, TV, streaming audio and video, radio, native, digital ads, and social media advertising. The result: a staggering 618% increase in the average number of website users per week, and a 240% increase in organic search visitors while TV ads were running. Thus, BAMF Health went from being a relatively unknown Grand Rapids-based healthcare company to a household name in Michigan overnight.
This year, over 4,300 entries were received, making the 42nd Annual Healthcare Advertising Awards the largest and most well-recognized healthcare advertising awards competition. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Gold awards were given to 431 entries, silver awards to 267 entries, and bronze awards to 178 entries.
ddm’s “Cancer won’t wait” campaign was also a recent recipient of the American Advertising Federation West Michigan ADDY award.
About ddm marketing + communications
Founded in 1990, ddm marketing + communications (ddm) provides branding, communications and digital marketing to businesses in highly complex and highly regulated industries. Headquartered in Grand Rapids, Michigan, ddm serves a diverse national and international client base, ranging from healthcare and financial services, to medical device and global manufacturing. ddm specializes in marketing automation, brand strategy, advertising, content strategy, lead generation, and design. With 60 team members and growing, ddm prides itself on an innovative approach and unwavering commitment to serving their clients. For more information, please visit teamddm.com.
CONTACT: Stacy Callahan ddm marketing + communications 917-972-1101 stacy@astonishmediagroup.com
