Affordable, lightweight 2/3″ zoom to be previewed at NAB 2025
VALHALLA, N.Y., March 26, 2025 (GLOBE NEWSWIRE) — FUJIFILM North America Corporation, Optical Devices Division, today announced the development of FUJINON LA30x7.8BRM-XB2 (hereafter “LA30x7.8”), a 4K broadcast zoom lens designed specifically to combine portability, ease of use, and superior performance at an affordable price point.
Due to be released later in 2025, Fujifilm plans to display LA30x7.8 under glass at the 2025 NAB Show, one of the world’s largest international broadcast equipment trade shows, to be held in Las Vegas from April 6 – 9.
“Due to the rapid expansion of video streaming platforms, the volume of video content for news, live production, house of worship, corporate, and sports productions has increased,” said Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. “As a result, there is a growing demand for equipment that can streamline content creation without compromising on image quality or functionality within limited production budgets. LA30x7.8 will satisfy that demand.”
LA30x7.8 joins FUJINON LA16x8BRM-XB1A in the LA series of FUJINON 4K broadcast zoom lenses. Since its 2019 release, LA16x8BRM-XB1A has received continued praise for its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost. LA30x7.8 continues that legacy.
Main features
30x zoom range covering focal lengths of 7.8mm-234mm with a compact and lightweight design
- The lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism[1], and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
- Since it covers the range with compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enable the capture of a variety of scenes.
High functionality with newly developed drive unit
- The newly developed drive unit features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production operations.
- The lens achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
4K optical performance across the entire zoom range
- By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range.
- Fujifilm’s unique multi-layer coating High Transmittance Electron Beam Coating (HT-EBC) boasts high light transmittance and accurate color reproduction.
Equipped with features that support comfortable filming
- A single button on the lens provides electronic flange back[2] adjustment. The system provides faster and more efficient adjustment as compared to the manual process.
- The macro function allows for closer focus than minimum object distance (MOD) up to 0.05m from the front of the lens by sliding the unique focus ring forward. It enables the operator to film the extreme close-ups without letting go of their focusing hand.
Pricing and Availability:
FUJINON LA30x7.8BRM-XB2 is expected to be available in 2025. More detailed timing and pricing will be shared as it becomes available. For more information, please visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.
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FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.
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FUJIFILM and FUJINON are trademarks of FUJIFILM Corporation and its affiliates.
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[1] A mechanism that focuses by moving the rear part of the lens
[2] Distance from the lens’s flange to a camera’s image sensor.
CONTACT: Daniel Carpenter FUJIFILM Holdings America Corporation 9145292417 daniel.carpenter@fujifilm.com
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