The United States leads the pack in the food color market, boasting a steady CAGR of 5.6%, surpassing growth rates in other countries. This growth can be attributed to the robust infrastructure development, particularly in the distribution network, which has significantly bolstered the supply chain efficiency. As a result, the seamless delivery of food colors to end-user industries has been enhanced, driving further market expansion.
NEWARK, Del, April 01, 2024 (GLOBE NEWSWIRE) — The market valuation of the global food color market was US$ 4.76 billion in 2023. This market valuation is estimated to reach US$ 4.83 billion in 2024. In addition, the moderate CAGR of 5.80% shall elevate the market valuation to US$ 8.46 billion by 2034. This market development is influenced by various critical market forces that help the market grow.
Consumers have started to become more aware of their physical health, which raises concerns regarding healthy food and diet. Due to this, consumers have been demanding natural additives. This surges the demand for natural colors in food, which acts as one of the key market drivers.
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Due to intercultural exchange, various global cuisines have crossed borders to reach different parts of the world. This emphasizes the demand for colors to give a conventional appearance to the cuisine, which is another market driver for the subject market.
Food appearance has gained significant importance. Due to this, cuisine preparation needs to be attractive. Consequently, to enhance the look of a dish, the use of colors has become common, which surges the demand for colors. As a result, this creates another crucial market driver for the said market.
Marketing channels have gained rising importance, emphasizing the look of a dish or beverage. Due to this, the rise of media marketing channels surges the demand for food additives. Thus, the changed marketing landscape is playing a role as the market driver.
Key Takeaways from the Market Study
- The market’s CAGR from 2019 to 2023 was 5.3%, which rose to 5.8% from 2024 to 2034. This is an optimistic scenario for the subject market.
- Food manufacturers use vibrant colors more to attract consumers. However, excessive additives might affect human health, which is one of the key hindrances for the market.
- The United States of America leads North America. It forecasts progress at a moderate CAGR of 5.5%.
- Germany leads the European market, wherein the rising population has been one of the key factors for the market progress. It estimates the market advancement at a CAGR of 5.5%.
“The increased consumption of bakery items has surged the demand for food additives, particularly synthetic colors, to increase their shelf life and appearance. This has been driving the market segment significantly, contributing to its growth,” – says Nandini Roy Choudhury ( client Partner for Food and Beverages at Future Market Insights, Inc.)
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Competitive Landscape
The discrete distribution of competitors globally creates several opportunities for new entrants. However, the global canvas creates various challenges for the players, as different countries have different laws and regulations for food additives.
Competitors bolster their market presence through various market strategies, including strategic alliances, partnerships, mergers and acquisitions, product development, and many other key strategic initiatives. These moves help marketers gain a competitive advantage.
- In April 2019, Archer Daniels Midland Company innovated micronized color powder and added it to the organization’s existing product line.
- In December 2021, Givaudan acquired DDW, which helped the business to penetrate the global market. The distribution network could be bolstered through this initiative.
- In June 2022, Sensient Technologies Corp. acquired Endemix Doal Maddeler AS, which developed the business’s working market verticals.
The following organizations actively participate in the market competition:
- Archer Daniels Midland Company
- Allied Biotech Corporation
- DIC Corporation (BASF SE)
- BioconColors
- DDW, The Color House
- Döhler Group
- GNT International B.V.
- Kalsec Inc.
- DSM
- Naturex S.A.
- ROHA ( A JJT Group Company)
- San-Ei Gen F.F.I., Inc.
- Sensient Colors LLC.
- Symrise AG
- Chr. Hansen Holding A/S
More Valuable Insights Available
Future Market Insights offers an unbiased global food color market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034.
The food color market is segmented based on color type (natural and synthetic), end-use application (beverage, bakery, snacks and cereal, dairy, fruit preparations/fillings, meat, poultry, fish and eggs, sauces, soups and dressings, seasonings, and pet food) and form (liquid, powder and gel) across seven major countries (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa).
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Food Color Market – Key Segments
By Color Type:
- Natural
- Beta Carotene
- Carmine
- Black Carrot Concentrated Juice
- Grape Skin Red/Anthocyanidin
- Lutein
- Turmeric
- Red Beet
- Malt Extract
- Spirulina
- Synthetic Food Colors
By End-use Application:
- Beverage
- Milk Drinks and Milk Alternatives
- Alcoholic Beverages
- Carbonates (Carbonated Soft Drinks)
- Sports Drinks
- Coffee and Cocoa
- Tea
- Energy Drink
- Bakery, Snacks and Cereal
- Breakfast Cereal
- Bread
- Cakes and Pastries
- Cookies
- Biscuits and Cones
- Dairy
- Fruit Preparations/Fillings
- Meat, Poultry, Fish and Eggs
- Sauces, Soups and Dressings
- Seasonings
- Pet Food
By Form:
- Liquid
- Powder
- Gel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
Have a Look at Related Reports of Food and Beverage Domain:
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Aluminum-free Natural Food Color Market Growth: The global market is forecasted to be appraised at US$ 4.08 billion by 2032, up from US$ 2.17 billion in 2022, advancing at a CAGR of 6.88% during the forecast period.
Titanium-Free Food Color Market Analysis: Global demand for the market is expected to reach a market valuation of US$ 38 million by the end of the year 2023, accelerating at a CAGR of 3% over the forecast period (2023 to 2033).
Caramel Food Colors Market Opportunity: The market value is expected to total US$ 185 million in 2023, according to Future Market Insights (FMI). The overall market value is anticipated to reach US$ 466.9 million by 2033, growing at a CAGR of 10% through 2033.
Coloring Foodstuffs Market Overview: The global market has reached a valuation of US$ 671 million in 2023, with a projected CAGR of 4% from 2023 to 2033.
Annatto Food Colors Market Trends: The market insights cover food and beverage industries utilizing annatto food colorants worldwide. The market is expected to reach a market valuation of nearly US$ 208 million by 2023, accelerating with a CAGR of 5.8% between 2023 and 2033.
Betanin Food Color Market Research: The market analysis by Future Market Insights tells that the market is expected to reach a market valuation of nearly USD 91 mn by the year 2022, and thereafter accelerating with a CAGR of 4.7% between 2022-2032.
Anthocyanin Food Colors Market Review: The market report predominantly covers food and beverage application of Anthocyanin food colorants worldwide, the market is expected to reach a market valuation of nearly USD 323 mn by the year 2022, accelerating with a CAGR of 4.8% between 2022-2032.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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