The leader in Positionless Marketing is proud to be Certified™ by Great Place To Work® for the first time
New York, June 24, 2025 (GLOBE NEWSWIRE) — Optimove, the leader in Positionless Marketing, is proud to be Certified™ by Great Place To Work® for the first time. The prestigious award is based entirely on what current employees say about their experience working at Optimove in the US and the UK. This year, 88% of United Kingdom employees said it’s a great place to work, 34% higher than the average UK company, while 78% of its United States team said the same, 21% higher than other US-based organizations.
Great Place To Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.
“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that the certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Optimove stands out as one of the top companies to work for, providing a great workplace environment for its employees.”
“We’re honored to be officially Great Place To Work Certified™ in both the US and the UK,” said Shirly Evrany, VP of HR at Optimove. “We’ve committed ourselves to building a culture where people care, grow, listen, uplift each other, and, as we say, can do anything and be everything. Behind these numbers are real people and moments that truly matter. That’s why this recognition means so much: it comes from the people who make Optimove what it is.”
Empowering People to Do Anything, Be Everything
Optimove continuously invests in its employee experience through career development, well-being programs, and a strong organizational culture. 66% of employees have been promoted internally, supported by internal mobility and leadership training for first-time managers.
The company encourages feedback to improve key processes such as onboarding and maintains a comprehensive benefits offering. This includes flexible paid time off, private medical and life insurance, yoga classes, massages, mental health webinars, and even puppy therapy sessions. Financial perks such as lunch allowances, cashback cards, cycle-to-work schemes, and improved pension terms also support employees’ well-being. Staff are regularly recognized with gifts for birthdays, holidays, and life milestones.
Optimove promotes a collaborative and inclusive environment through regular team activities and global cultural celebrations. These include holiday parties, annual off-site gatherings, happy hours, and cultural observances such as Pride Month, Diwali, Chinese New Year, and Black History Month.
In the UK, the company’s 130-person team operates from London and Dundee and represents over 20 nationalities. In the US and LATAM, a team of 80 works in a flexible hybrid model that supports both in-office and remote collaboration.
According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.
For information about job opportunities at Optimove, visit our careers page https://www.optimove.com/careers.
About Optimove
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com.
About Great Place to Work Certification™
Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.
About Great Place To Work®
As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.
Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram.
CONTACT: Olivia Arruda Optimove +1 8585881053 olivia_a@optimove.com Rob Wyse Optimove +1 2129201470 rob_w@optimove.com
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