Pixalate’s February 2025 NA Top 100 Google Play Store and Apple App Store Mobile Bundle IDs: ‘Happy Color’ Leads on Google Play Store, and ‘Block Blast!’ Ranks No. 1 on Apple App Store

According to Pixalate’s research, the ‘Happy Color®: Coloring Book’ Bundle ID led in the U.S. (com.pixel.art.coloring.color.number) and Canada (com.pixel.art.coloring.color.number) on Google Play Store for global open programmatic ad spend; the Bundle ID (1617391485) for ‘Block Blast!’ was No. 1 in the Apple App Store in both countries

London, March 25, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the February 2025 Top 100 North America Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in the U.S. and Canada.

In addition to the U.S. and Canada reports, Pixalate released Bundle ID rankings for the United Kingdom, Spain, Germany, China, Japan, Singapore, Brazil, Mexico, India, France, and the Netherlands.

Pixalate’s data science team analyzed global programmatic advertising activity across over 22 billion impressions on Apple App Store and Google Play Store app traffic in February 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.

Top 100 North America Mobile App Bundle IDs (February 2025)

United States – Apple App Store

United States – Google Play Store

Canada – Google Play Store

Canada – Apple App Store

Download the Global Top 100 Mobile App Bundle IDs (February 2025)

• Spain (Google Play Store & Apple App Store)
• Germany (Google Play Store & Apple App Store)
• United Kingdom (Google Play Store & Apple App Store)
• United States (Google Play Store & Apple App Store)
• Canada (Google Play Store & Apple App Store)
• Mexico (Google Play Store & Apple App Store)
• Brazil (Google Play Store & Apple App Store)
• China (Google Play Store)
• Japan (Google Play Store & Apple App Store)
• Singapore (Google Play Store & Apple App Store)
• France (Google Play Store & Apple App Store)
• Netherlands (Google Play Store & Apple App Store)
• India (Google Play Store & Apple App Store)

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

CONTACT: Nina Talcott
ntalcott@pixalate.com

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