Pixalate’s data science team analyzed over 5,600 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic advertising impressions in July 2024 to compile the research in this series; Hulu generated an estimated $142 million in open programmatic ad revenue in North America across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV in July 2024, according to Pixalate’s research
London, Aug. 28, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
The reports reveal the estimated top grossing CTV apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.
In July 2024, Pixalate’s data science team analyzed over 5,600 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic advertising impressions to compile the research in this series.
Key Findings: July Top Grossing CTV App Store Apps
- North America: Hulu led in estimated open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $142 million across all four platforms
- Latin America (LATAM): Vix took the top spot on Roku, Amazon Fire TV, and Apple TV, bringing in an estimated $1.7 million in ad revenue through open programmatic advertising across those three platforms
- Asia Pacific (APAC): YuppTV led on Roku, Apple TV, and Samsung TVs with an estimated $113k in open programmatic ad revenue across those three platforms
- Europe, Middle East, and Africa (EMEA): GB News led on Roku and Amazon Fire TV with an estimated $185k in open programmatic ad revenue across those two platforms
Download the Global Top Grossing CTV Apps:
- Roku
- Amazon Fire TV
- Apple TV
- Samsung Smart TV
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing CTV Apps (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.
CONTACT: Nina Talcott ntalcott@pixalate.com
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