According to Pixalate research, the Bundle ID for ‘Happy Color®: Coloring Book’ (com.pixel.art.coloring.color.number) on the Google Play Store claimed the top spot and ranked No. 1 in the Netherlands; in Germany, Bundle ID (1617391485) for ‘Block Blast!’ ranked No. 1 in the Apple App Store
London, June 06, 2025 (GLOBE NEWSWIRE) — Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Top 100 EMEA Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key EMEA ad economies of the United Kingdom, Spain, France, the Netherlands, and Germany.
In addition to the United Kingdom (UK), Spain, France, the Netherlands, and Germany reports, Pixalate released Bundle ID rankings for the United States (U.S.), Canada, Mexico, Brazil, China, Japan, India, and Singapore.
Pixalate’s data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in May 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
Top EMEA Mobile App Bundle IDs (May 2025)
United Kingdom – Apple App Store
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6448104157 | Offline Games – No Wifi Games | Moreno Maio |
| 1207472156 | Wordscapes | PeopleFun, Inc. |
United Kingdom – Google Play Store
| Bundle ID | App Name | Developer Name |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| in.playsimple.wordsearch | Word Search Explorer | PlaySimple Games |
| com.dailymail.online | Daily Mail: Breaking News | Daily Mail Online |
Spain – Apple App Store
| Bundle ID | App Name | Developer Name |
| 1193508329 | Sudoku.com – Number Games | Easybrain Ltd |
| 319881193 | Grindr – Gay Dating & Chat | Grindr LLC |
| 1369521645 | Words of Wonders: Crossword | FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI |
Spain – Google Play Store
| Bundle ID | App Name | Developer Name |
| com.wallapop | Wallapop – Sell & Buy | Wallapop |
| com.dubox.drive | TeraBox: Cloud Storage Space | Flextech Inc. |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
Germany – Apple App Store
| Bundle ID | App Name | Developer Name |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6740043080 | Screwdom | Zego Global Pte Ltd |
| 1496354836 | Woodoku – Wood Block Puzzles | Tripledot Studios Limited |
Germany – Google Play Store
| Bundle ID | App Name | Developer Name |
| com.ebay.kleinanzeigen | Kleinanzeigen – without eBay | kleinanzeigen.de GmbH |
| com.netbiscuits.kicker | kicker Fußball News | Olympia-Verlag |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
France – Apple App Store
| Bundle ID | App Name | Developer Name |
| 6463127238 | Hexa Sort | Lion Studios Plus LLC |
| 1617391485 | Block Blast！ | ARETIS LIMITED |
| 6547858927 | Crossword Master – Word Puzzle | Easybrain Ltd |
France – Google Play Store
| Bundle ID | App Name | Developer Name |
| com.easybrain.crossword.puzzles | Crossword Master – Word Puzzle | Easybrain |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | X-FLOW |
| com.pieyel.scrabble | Scrabble® GO-Classic Word Game | Scopely |
Netherlands – Apple App Store
| Bundle ID | App Name | Developer Name |
| 632064380 | Vinted: Sell vintage clothes | Vinted Limited |
| 373963365 | Marktplaats – buy and sell | Marktplaats BV |
| 642831690 | Jigsaw Puzzles for Adults HD | Veraxen Ltd |
Netherlands – Google Play Store
| Bundle ID | App Name | Bundle ID |
| com.pixel.art.coloring.color.number | Happy Color®: Coloring Book | com.pixel.art.coloring.color.number |
| nl.marktplaats.android | Marktplaats | nl.marktplaats.android |
| com.fugo.wow | Words of Wonders: Crossword | com.fugo.wow |
Download the Global Top 100 Mobile App Bundle IDs (May 2025)
- United States (Google Play Store & Apple App Store)
- Canada (Google Play Store & Apple App Store)
- Spain (Google Play Store & Apple App Store)
- Germany (Google Play Store & Apple App Store)
- United Kingdom (Google Play Store & Apple App Store)
- Mexico (Google Play Store & Apple App Store)
- Brazil (Google Play Store & Apple App Store)
- China Apple App Store) &(Google Play Store)
- Japan (Google Play Store & Apple App Store)
- Singapore (Google Play Store & Apple App Store)
- France (Google Play Store & Apple App Store)
- Netherlands (Google Play Store & Apple App Store)
- India (Google Play Store & Apple App Store)
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
CONTACT: Nina Talcott ntalcott@pixalate.com
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