Over 8K apps were delisted across Roku (7,235 apps), Apple TV (782 apps), and Amazon Fire TV (31 apps) in Q1 2024, marking the highest amount of delisted apps in any quarter in last two years; Samsung once again delisted zero (0) apps in Q1 2024, a trend that has continued for three consecutive quarters
LONDON, April 30, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Delisted CTV Apps Report.
The report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting action, i.e., Roku, Amazon, Apple, Samsung, or the app developer.
Pixalate’s report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:
- Developer country of registry
- Potential factors for delisting, such as the level of app abandonment
- Delisted apps with advertising (an app-ads.txt file)
- Open programmatic ad spend on delisted apps
Pixalate’s data science team analyzed 94k+ CTV apps across Amazon Fire TV, Apple TV, Roku, and Samsung Smart TV app stores. The report focuses on apps that have been removed from the app stores as of Q1 2024, and includes analysis back to Q1 2022.
Key Findings:
- +17K CTV apps have been delisted across Roku, Amazon Fire TV, Apple TV and Samsung Smart TV apps in the last two years (from Q1 2022 to Q1 2024)
- +8K CTV apps were delisted across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV CTV app stores in Q1 2024, the highest quantity of delisted apps in the last two years
- 32% of delisted apps had advertising (an app-ads.txt file detected)
- Roku had 7,235 apps delisted in Q1 2024, almost equivalent to Roku’s total delisted apps over the prior two years (7,456 apps)
- 100% of Roku’s delisted apps had advertising (an app-ads.txt file detected)
- Apple TV had 782 apps delisted in Q1 2024
- 5% (36 apps) of Apple’s delisted apps had advertising (an app-ads.txt file detected)
- Amazon Fire TV had 333 apps delisted in the last two years amounting, a 10% YoY increase
- 5% (36 apps) of Apple’s delisted apps had advertising (an app-ads.txt file detected)
- Samsung Smart TV had 0 apps delisted in Q1 2024, a trend since H2 2023
Top 10 CTV App Developers Delisted From Roku App Store in Q1 2024 By Number of Delisted Apps
- Studio71 Apps – 134 delisted apps
- Dash Media TV – 102 delisted apps
- Sunday Streams LLC – 97 delisted apps
- Tu Red Online – 83 delisted apps
- ChristianWorldMedia.com – 72 delisted apps
- Wireless 1 Apps Inc – 71 delisted apps
- LIVE247STREAM, LLC – 64 delisted apps
- UNKNOWN – 61 delisted apps
- LifeStream Television Networks – 55 delisted apps
- TvStartup Inc. – 53 delisted apps
Top 10 CTV App Developers Delisted From Amazon Fire TV App Store in Q1 2024 By Number of Delisted Apps
- MR Technologies – 2 delisted apps
- Imperial Arts Pty Ltd. – 2 delisted apps
- 湖南省沃尔信息技术有限公司 – 1 delisted app
- 孙文海 – 1 delisted app
- ジュピターショップチャンネル株式会社 – 1 delisted app
- Zero-One Team – 1 delisted app
- Zangent – 1 delisted app
- Urban-Age Solutions Private Limited – 1 delisted app
- ThomasStudio – 1 delisted app
- Stuff You Can Use – 1 delisted app
Top 10 CTV App Developers Delisted From Apple TV App Store in Q1 2024 By Number of Delisted Apps
- Lifestream Networks Incorporated – 60 delisted apps
- 3Lane Studios – 22 delisted apps
- TvStartup Inc. – 13 delisted apps
- Pilcrow AG – 7 delisted apps
- simplyME Distribution, LLC – 6 delisted apps
- Robert Schoenburg – 6 delisted apps
- Funbox Media Ltd – 6 delisted apps
- Piknik – 5 delisted apps
- Zeph McLearan – 4 delisted apps
- Independent Global Partner Network Ltd – 4 delisted apps
Delisted apps may pose a risk to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, they may still remain installed on users’ devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue to certain of these apps may incentivize and perpetuate privacy risks.
Download and explore a complimentary copy of the Q1 2024 Delisted CTV Apps Report.
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Delisted CTV Apps Report (the Report), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to open programmatic advertising activity across CTV apps in the time period studied.
CONTACT: Nina Talcott Pixalate Inc. ntalcott@pixalate.com
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