According to Pixalate’s data, Google AdExchange also ranks No. 1 for Mobile SPO in Germany, Netherlands, and Spain; Verve leads in the UK and Ukraine for Mobile SPO. For CTV apps SPO, Xandr Monetize leads on Amazon Fire TV in the UK.
London, March 14, 2025 (GLOBE NEWSWIRE) — Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2024 EMEA Supply Path Optimization Rankings for Programmatic Ad Sellers for the United Kingdom, France, Spain, Israel, Ukraine, Netherlands, and Germany.
This Pixalate report series ranks sell-side platforms (SSPs) across the web, mobile apps, and Connected TV (CTV) according to their Supply Path Optimization (SPO) Score in key global ad economies. Pixalate’s SPO Score is a Seller Trust Index metric that uses the SupplyChain Object (SCO) to verify the volume of country-level ad impressions where the SSP is identified as an authorized direct ad seller in publishers’ ads.txt or app-ads.txt files.
In addition to the United Kingdom, France, Spain, Israel, Ukraine, Netherlands, and Germany reports, Pixalate released SSP SPO rankings for the U.S., Canada, Mexico, Brazil, China, Japan, Singapore, and India.
Pixalate’s data science team analyzed programmatic advertising activity across 100+ billion global open programmatic advertising impressions in Q4 2024 to compile the research in this series.
Web SSP SPO Leaders in EMEA
| Rank | UK | Germany | Spain | France | Israel | Ukraine | Netherlands |
| 1 | Google AdExchange (98) | Google AdExchange (99) | Google AdExchange (98) | Google AdExchange (99) | Google AdExchange (99) | Google AdExchange (99) | Google AdExchange (98) |
| 2 | Ozone (92) | Teads/Outbrain Inc. (92) | Seedtag (96) | Seedtag (97) | Kueez Entertainment Ltd (85) | Publift (87) | Seedtag (96) |
| 3 | SeedTag (88) | Seedtag (90) | Teads/Outbrain Inc. (87) | Teads/Out6rain Inc. (96) | Raptive/Cafemedia (84) | OptAd360 (86) | Mediavine (94) |
Table depicts the SSP and respective SPO Score from a country’s Q4 2024 Pixalate Seller Trust Index.
Download the reports to see the entire web SSP SPO leaders across EMEA, including the unique number of domains’ ads.txt files on which the SSP is listed as an authorized direct ad partner.
Mobile App SSP SPO Leaders in EMEA
| Rank | UK | Germany | Spain | France | Israel | Ukraine | Netherlands |
| 1 | Verve (96) | Google AdExchange (96) | Google AdExchange (96) | Digital Turbine (96) | Digital Turbine (96) | Verve (95) | Google AdExchange (97) |
| 2 | Digital Turbine (95) | Digital Turbine (88) | Digital Turbine (94) | Google AdExchange (95) | Verve (92) | Mintegral (90) | Verve (91) |
| 3 | Google AdExchange (94) | Verve (86) | Verve (90) | InMobi (91) | InMobi (92) | Algorix (88) | Digital Turbine (91) |
Table depicts the SSP and respective SPO Score from a country’s Q4 2024 Pixalate Seller Trust Index.
Download the reports to view the entire mobile app SSP SPO leader list across EMEA, including the unique number of apps’ app-ads.txt files on which the SSP is listed as an authorized direct ad partner.
CTV SSP SPO Leaders in EMEA
Amazon Fire TV
| Rank | UK |
| 1 | Xandr Monetize (96) |
| 2 | LG AD Solutions (70) |
| 3 | Google Ad Exchange (58) |
Table depicts the SSP and respective SPO Score from a country’s Q4 2024 Pixalate Seller Trust Index.
Download the reports to view the entire CTV app SSP SPO leader list across EMEA, including the unique number of apps’ app-ads.txt files on which the SSP is listed as an authorized direct ad partner.
Download the SSP SPO Rankings:
- United Kingdom
- France
- Spain
- Israel
- Ukraine
- Netherlands
- Germany
- U.S.
- Canada
- Mexico
- Brazil
- China
- Japan
- Singapore
- India
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release and the Supply Path Optimization (SPO) Rankings for Supply-Side Platforms (SSPs) (the ‘reports’), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
CONTACT: Nina Talcott ntalcott@pixalate.com
