Subscription based models for the delivery of sanitary products have gained popularity. The services provide convenience and ensure a regular customer base.
Wilmington, Delaware, United States, Nov. 01, 2023 (GLOBE NEWSWIRE) — Transparency Market Research Inc- The global sanitary napkin market was estimated to have acquired US$ 24.5 billion in 2021. It is anticipated to register a 5.0% CAGR from 2022 to 2031 and by 2031, the market is likely to gain US$ 41.0 billion.
Innovations in absorption technology, such as superabsorbent polymers, are improving the performance and efficiency of sanitary napkins. The emphasis on health and environmental sustainability has led to the development of organic and chemical free sanitary napkins, which are gaining popularity.
Global movements advocating for menstrual equity, such as providing access to affordable menstrual products, can stimulate market growth and change government policies.
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Global Sanitary Napkin Market: Key Players
The following companies are well known participants in the global Sanitary Napkin market:
- Diva International Inc.
- Edgewell Personal Care Company
- Hengan International Group Company Limited
- Johnson & Johnson
- Kao Corporation
- Kimberly Clark Corporation
- Lil-lets UK Limited
- Ontex
- Organyc
- Procter & Gamble
- Sanofi S.A
- Unicharm Corporation
Key Findings of the Market Report
- The growth of eCommerce has made sanitary napkins more accessible to a wider customer base. Online sales have become an essential distribution channel for these products.
- The focus on health and wellness has driven the demand for sanitary napkins with added features such as herbal or aloe vera extracts, which are perceived to be beneficial for the health of women.
- NGOs and nonprofit organizations have been working to improve menstrual hygiene management in developing countries. The programs often involve the distribution of sanitary napkins and education, which can create opportunities for market growth.
- Innovations in materials and technology, such as advanced absorption materials and moisture wicking fabrics, are improving the performance and comfort of sanitary napkins.
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Market Trends for Sanitary Napkins
- There has been a growing focus on menstrual hygiene and the health of women. Initiatives to raise awareness and educate women about the importance of using sanitary napkins have been significant contributors to market growth.
- Continuous innovation in product design, including thinner, more absorbent, and comfortable sanitary napkins, has attracted consumers. New features and materials have driven market growth.
- Brands and organizations are investing in educational campaigns that go beyond product promotion to raise awareness about menstrual hygiene and related health issues.
- Some governments have initiated programs to provide affordable or free sanitary napkins to schoolgirls and women in rural areas. The initiatives can significantly boost market growth.
Global Market for Sanitary Napkin: Regional Outlook
Various reasons are propelling the growth of the sanitary napkin market in different regions.
North America
- The growth of eCommerce and subscription services for sanitary products in North America has made it more convenient for consumers to access and purchase these items, which is expected to boost the market.
- Manufacturers in North America have been innovating in terms of product design, creating thinner, more absorbent, and comfortable sanitary napkins that cater to the specific needs and preferences of consumers.
Asia Pacific
- Some governments in the Asia Pacific region have initiated programs to provide affordable or free sanitary napkins to schoolgirls and women in rural areas. The initiatives can significantly boost market growth.
- Changing societal attitudes towards menstruation have contributed to the growing demand for more convenient and comfortable sanitary napkins.
Few of key developments by the players in this market are:
| Company name | Key Development |
| Procter & Gamble |
|
| Johnson & Johnson |
|
Global Sanitary Napkin Market Segmentation
Type
- Regular
- Overnight
- Panty Liners
- Ultra-thin
- Others (Maxi Pads, Maternity Pads, etc.)
Material
- Cottony Comfort Napkins
- Dry Feel Napkins
Usage
- Disposable
- Reusable
Wing
- With Wings
- Without Wings
Pack Size
- 6 to 8 Napkins
- 8 to 15 Napkins
- 15 to 20 Napkins
- 20 to 30 Napkins
- Above 30 Napkins
Size
- Small
- Regular
- Large
- Extra Large
- XXL Pads
Distribution Channel
- Online
- Company owned Websites
- E-commerce Websites
- Offline
- Pharmacy Stores
- Hypermarket / Supermarket
- Other Retail Stores
Region
- North America
- South America
- Europe
- Asia Pacific
- Middle East & Africa
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About Transparency Market Research
Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
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