LONDON, March 28, 2024 (GLOBE NEWSWIRE) — Sports.com, a wholly-owned subsidiary of Lottery.com Inc. (NASDAQ: LTRY, LTRYW), announces that it has obtained the rights to live stream the March 31 heavyweight title fight between Frazier Clarke and Fabio Wardley. The live stream will now be available to view for free for millions of sports fans in Africa, via the Sports.com website.
Sports.com, in partnership with the fastest-growing UK boxing promotional company, BOXXER and Sky Sports in the UK and Ireland will live stream the highly anticipated boxing match between Wardley and Clarke at the iconic O2 Arena in London. Sports.com has entered into an agreement with BOXXER to provide live coverage through the Sports.com platform in Africa, working with local telecoms partners, such as Vodacom to give free access to many millions of viewers.
This partnership underscores Sports.com’s commitment to bringing inclusivity, innovation, and entertainment to sports. BOXXER, known for its commitment to the grassroots of the sport and for delivering sell-out world championship boxing events, aligns perfectly with our mission to enhance the sports viewing experience.
African based sports fans can sign up via local mobile operators, such as their Vodacom connection to watch the fight on the Sports.com platform. With a focus on providing more content to sports fans in underserved markets through regions including the Middle East and Africa, Sports.com is poised to be the leading provider of sports content in frontier markets to hundreds of millions of viewers.
Majed Al Sorour, President of Sports.com and formerly CEO of Golf Saudi, Managing Director of LIV Golf, and Board Member and Director of Newcastle United Football Club commented:
“Our partnership with BOXXER marks a significant step in making sport more accessible. Streaming the Wardley vs. Clarke fight in Africa showcases our commitment to enhancing the fan experience through digital innovation. This effort reflects our broader mission to connect and engage sports communities globally, particularly in emerging and frontier markets.”
Tamer Hassan, renowned actor, entrepreneur, undefeated amateur boxer, founder of The Tamer Hassan Academy of Acting and former owner of the Eltham and District Amateur Boxing Club where Sir Henry Cooper learned the ropes added:
“As a member of Lottery.com’s Board and someone with a deep connection to boxing, I see can see exactly how this initiative aligns with our aim to support talent and provide fans with engaging content. Streaming the Wardley vs. Clarke fight is just the start, and I am excited to contribute my experience towards expanding our content portfolio, particularly to broaden fan access in regions such as MENA and Sub-Saharan Africa.”
Matthew McGahan, Chairman and CEO of Sports.com, said:
“Our collaboration with BOXXER for the live broadcast of Wardley vs. Clarke is the first of what we anticipate will be many content partnerships. This deal is a model for future collaborations that will unify content owners, broadcasters, and mobile operators, broadening our horizons in the sports entertainment landscape.”
BOXXER Founder and CEO, Ben Shalom, said:
“We’re delighted to kickstart a partnership with Sports.com – both BOXXER and Sports.com are focused on innovation in their respective fields and bringing sport to wider audiences around the globe. The event this Sunday headlined by Fabio Wardley and Frazer Clarke’s mammoth clash will allow Sports.com’s audience to watch a heavyweight grudge match that fans have been clamouring for, for a long time. We can’t wait to get started.”
The Sports.com app is available for download from all major app stores and has been designed to transform how fans engage with sports content. It includes innovative features such as live streaming, interactive player engagement, and a social media ecosystem tailored for sports enthusiasts.
For more information please contact: press@lottery.com
About Sports.com
Sports.com is on a mission to become the premier destination for sports entertainment, offering an unparalleled array of interactive and engaging sports content. Our platform is designed to connect fans, athletes, and sports influencers in a unique digital ecosystem, making Sports.com the go-to destination for sports enthusiasts across the globe.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) the Company’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and its accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to its dependence on its intellectual property and the risk that technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic or other pandemic and their effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that the Company may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com, Inc. with the U.S. Securities and Exchange Commission (“SEC”) under the heading “Risk Factors” and the other documents filed, or to be filed, by the Company with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.
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