The Power Of Google Search And Content Marketing
Content Marketing is one of the fastest-growing practices in business marketing. For good reason, it is perhaps the most powerful marketing tool you can use to get your specific message to a massive, global audience almost instantly.
With over 3.5 billion Google searches each day, getting your content to appear at the top of the Google Search Results is critical. Getting your content to appear in the top five organic results for a chosen keyword gives your company a powerful marketing advantage and is not easily attained.
Roadmap to Successful Content Marketing
There are several factors that need to be considered to achieve success in content marketing and appearing high in the Google search results. The common threads among all these factors are that they cannot be bought, they must be earned. Search Engine Optimization (SEO) is the driver for this type of campaign success.
Organic SEO cannot be bought, gamed or manipulated. Schemes that promise instant SEO success should be carefully scrutinized. Earning a strong SEO reputation with Google requires hard work, patience and discipline. ForexTV has delivered SEO results to dozens of its clients with a sound and proven plan.
Below is an example of how forextv.com ranks in Google search results for the key-phrase “Successful Online Marketing” in Google News. (April 2007).
Content Marketing is About Delivering Relevant, Useful Information
To be successful in attaining a strong SEO presence, companies must employ best practices as outlined by Google. Studying these guidelines, one quickly realizes that the Google News best practices guidelines are also a guide to sound, professional writing. Many of the concepts they require publishers to follow are also taught in top journalism schools.
Beyond the technical aspects of Google Search criteria, your content should be relevant and useful to your audience. Companies employing content marketing strategies should look at their content for the value it delivers to the target audience, not its ability to make users click on the story.
If your story is relevant and useful, people will click on it and potential customers will begin to see you as a trusted authority. Trust and confidence are the top two factors in most purchase decisions.
Since its inception in 2003, ForexTV has been a global leader in forex news and has expanded its news coverage to multiple industries. ForexTV is now one of the most recognized brands in global financial news. Mr. Kelly was also the creator and founder of Retirement Intelligence.
Mr. Kelly is an expert in data modelling, technical analytics and forecasting. Tim has extensive experience in online marketing, search engine optimization, content development and content distribution. He has consulted some of the top brokerages, media companies and financial exchanges on online marketing and content management including: The New York Board of Trade, Chicago Board Options Exchange, International Business Times, Briefing.com, Bloomberg and Bridge Information Systems and 401kTV.
After leaving management of ForexTV in 2018, he continues to be a regular market analyst and writer for forextv.com. He holds a Series 3 and Series 34 CFTC registration and formerly was a Commodities Trading Advisor (CTA). Tim is also an expert and specialist in Ichimoku technical analysis. He was also a licensed Property & Casualty; Life, Accident & Health Insurance Producer in New York State.
In addition to writing about the financial markets, Mr. Kelly writes extensively about online marketing and content marketing.
Mr. Kelly attended Boston College where he studied English Literature and Economics, and also attended the University of Siena, Italy where he studied studio art.
Mr. Kelly has been a decades-long community volunteer in his hometown of Long Island where he established the community assistance foundation, Kelly's Heroes. He has also been a coach of Youth Lacrosse for over 10 years. Prior to volunteering in youth sports, Mr. Kelly was involved in the Inner City Scholarship program administered by the Archdiocese of New York.
Before creating ForexTV, Mr, Kelly was Sr. VP Global Marketing for Bridge Information Systems, the world’s second largest financial market data vendor. Prior to Bridge, Mr. Kelly was a team leader of Media at Bloomberg Financial Markets, where he created Bloomberg Personal Magazine with an initial circulation of over 7 million copies monthly.
