Pixalate Releases Q1 2025 APAC Invalid Traffic (IVT) & Ad Fraud Benchmarks: China Had The Highest Web Ad Fraud Rate (19%) in The Region; India Most At Risk via Mobile Apps (42%)

According to Pixalate’s research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC countries—Australia, China, Japan, Singapore, and India—Australia and Japan had the lowest IVT rate (13%) for web traffic

London, April 30, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the APAC region. The reports analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in China, Japan, Singapore, Australia, and India.

In addition to the Q1 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports for China, Japan, Singapore, Australia, India, Pixalate released IVT benchmarks for the U.S., Canada, UK, France, Spain, Ukraine, Israel, Netherlands, Germany, Mexico, Brazil and a Global report.

IVT Benchmarks in Programmatic Advertising in APAC

The global IVT rate on web traffic was 18%, 31% on mobile app traffic, and 18% on CTV traffic.

To compile this research, Pixalate’s data science team analyzed over 100+ billion global programmatic advertising impressions in Q1 2025. The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate’s datasets — used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources.

Download all of Pixalate’s Q1 2025 Ad Fraud Benchmarks Reports

• U.S.
• Canada
• UK
• France
• Spain
• Ukraine
• Israel
• Netherlands
• Germany
• Mexico
• Brazil
• China
• Japan
• Singapore
• Australia
• India
• Global

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Q1 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the MRC, “’Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

CONTACT: Nina Talcott
ntalcott@pixalate.com

• Author
• Recent Posts

GlobeNewswire

GlobeNewswire,is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Latest posts by GlobeNewswire (see all)

• Cegid Positioned as the Leader and Ace Performer in the SPARK MatrixTM: Unified Retail Commerce Platform, 2025 by QKS Group - May 23, 2025
• CIVI Investors Have the Opportunity to Lead the Civitas Resources Securities Fraud Lawsuit with Faruqi & Faruqi, LLP - May 23, 2025
• Imperial Petroleum Inc. Reports First Quarter 2025 Financial and Operating Results - May 23, 2025