Rising country music star Kassi Ashton’s talents extend beyond having a great set of pipes and the ability to write moving songs that expose the gritty and vulnerable sides of her personality. Ashton has been designing and sewing her own clothes for as long as she can remember. When Budweiser heard that, it tapped Ashton to create a limited-edition collection that will be sold at a pop-up at CMA Fest, June 6-9 in Nashville.
“I’ve been obsessed with clothes ever since I can remember,” Ashton said. “The first time I was picky about clothes, I had these black corduroy overalls that I hated. My mom made we wear them to kindergarten and I cried in my cubby until my she brought me a change of clothes.”
Ashton in middle school learned how to sew and created her own outfits. She said she jumped at the chance to work with Budweiser on the eight-piece collection. “It’s a big company that was very influential in my youth,” she said. “It’s all my dad drinks; it’s an American staple. This is a new thing for Budweiser. They’re trying to reach out to a new audience.”
Ashton, who designs the clothes she wears in her music videos,
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