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How Beauty Brands Are Banking on Cannabis

Beauty’s obsession with CBD isn’t slowing down.
CBD — the shortened term for cannabidiol — has become one of the hottest ingredients in beauty, popping up in different types of skin care, color cosmetics and wellness supplements as consumer interest in the plant’s purported benefits increases rapidly.
Brands are tapping into cannabis and its many ingredient extracts with varying levels of CBD — including hemp seed oil, which contains no actual CBD  — and now with the upcoming 4/20 “holiday,” brands are attracting customers with a slew of new products that promote relaxation, anti-inflammation and soothing qualities.
Read on to see how 11 beauty brands are cashing in on cannabis.
1. Heretic

Heretic’s Dirty Grass contains CBD oil that is meant to be absorbed transdermally. 

It was only a matter of time before CBD entered the fragrance space. Natural fragrance brand, Heretic, has released Dirty Grass, a “functional fragrance” that combines traditional scent with aromatherapy by using CBD oil, which is said to absorb into the wearer’s bloodstream. The earthy scent also includes notes of pink pepper, lemon, violet leaf and vetiver and retails for $85 for a 15-ml. bottle and $185 for a 50-ml. bottle.
2. Scotch Porter
For 4/20, men’s grooming brand, Scotch Porter, is hosting

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